Alert retail sales service "seven trap"
Alert retail sales service "seven trap"
The Consumers Association Joint Guangdong, Hubei, Chongqing, Sichuan, Shenzhen and Chengdu, CASE organizations to conduct a joint consumer understand the activities of commercial services. Collect volunteers shopping malls, supermarkets, daily operations, especially holidays, Dianqing promotional activities such as supervision, collection of business activity does not appear in standard sales practices. The consumer understand the activities involved six provinces and medium-sized shopping malls, supermarkets 44.
Shopping malls, supermarkets, seven major problems exist promotions
Trap 1: original fiction false discount
Understand this event, 44 medium and large shopping malls, supermarkets, there are eight in the promotion discount the use of false way of original fiction promotion, alleged price fraud. Many consumers that certain shopping malls, supermarkets, promotional activities, while not directly vacuity original price, but these businesses are not properly marked in accordance with the "original" sold goods, the so-called "original" is actually engaged in business promotion antics.
Trap 2: non-standard terms to drive up the popular propaganda
Some business services companies in the promotion, the use of vague words to exaggerate the false propaganda in order to drive up the sentiment: some labeled "Tiaolou Jia", "Suicide price", "tearful price" and other non-standard language in their marketing propaganda publicity, some take "several fold" and other vague wording in their marketing propaganda, and "a few" off the goods have not. Only when consumers buy goods in order to discount from the salesperson informed of the situation mouth. "3 fold" of the propaganda behind the consumer goods are difficult to find three fold trace.
Trap 3: codes of non-fixed prices, Anzhe covered button at random to
Many claim that clearly the price of the mall frequent price and selling price inconsistency, salesperson, "but because of things off," "person off due to" randomness, causing consumer prices into the trap.
Trap 4: Fan Quan-style discount set trap
At present a lot of shopping malls, supermarkets, shopping Fanquan on the delivery and use of developed a number of constraints, such as "special or discounted merchandise are not listed activity", or different floors, different counters to buy the amount of goods can not be accumulated, most Fanquan use There is still time, location, floor, counters and other restrictions, and to "the final interpretation of the Shopping Centre (supermarket) all" as a shield. Appreciate the staff to reflect, a Guangdong express shopping "to buy 500 tickets donated 50" and did not inform the 50 conditions of use coupons to buy only 300 yuan in order to use the time.
Observe the activities found that businesses play "Buy 300, get 200," "Buy 200, get 200," "Buy 100, get 109," so much Fanquan range, confusing. Some experts point out, Fan Quan is business customers to take any advantage of the psychological benefits, promotion phenomenon in Fanquan behind, is the commodity prices and value shopping malls have a serious departure from, for their own interests, businesses forced to raise prices, consumers are actually "Fanquan promotion" of the victims.
Trap 5: gifts, prizes arbitrary shrinking
Observe the activities found that 44 large and medium shopping malls, supermarkets, there are six activities in the promotional value and commitment does not match gifts. Chengdu City Down a clothing ad declaring that "buy one get one, send a Down," while businesses actually donated a bottle of liquid detergent, the donated goods and advertising commitments apparent discrepancies.
Many consumers also reflects a significant number of shopping malls, supermarkets, established by the introduction of the raffle prizes unworthy of the name, or even existence of consumer traps. If a supermarket has launched the consumer reflect the purchase of 100 can join the lottery, the winning rate of 100%. Most consumers are able to get the award, calligraphy and painting, but when consumers cash prizes, the merchants are demanding expensive mounting costs.
Trap 6: unauthorized promotion of goods or gifts relief "three guarantees" responsibility
Some shopping malls, supermarkets, promotional products or gifts for unauthorized relief "three guarantees" Responsibility: There are 4 stores, supermarkets, hang out, "specials and discount merchandise warned in" the shop notices; has four shopping malls, supermarkets claimed "Premium Sales , prize donated free of charge, is not responsible for quality problems, "and so on. Shoes in a mall such as Shenzhen counter provides that "special shoes sold were not returned," "special mobile phone for half a year warranty, no return" and so on, deprived of the rights of consumers Returns. .
Traps 7: No standard marketing "bloom everywhere"
In the current business promotion activities, the more common non-standard sales practices, some of the operators alleged price fraud. 25% of the surveyed units exist bargains fails to require the use of price cuts labels; 41% of those surveyed there is not accurately marked unit price reduction (discount) the reasons for not accurately marked price cut (discount) beginning and ending time; 18% of the investigative unit of its counter some of the goods and did not participate in discount promotions, but declared that "the audience promotion"; 14% of the surveyed unit promotional discounts and weekdays during the same discount, but more false claims; 9% of surveyed units not accurately marked price and gifts number of related content; 14% of surveyed units not match existing gift value and commitment.
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