Alexa Working Principles
Alexa Working Principles
Alexa Working Principles
Before we start, let's see the following questions and answers to them. Maybe from them you will get some basic knowledge about Alexa.
Q: What does Alexa rely on to calculate the traffic?
A: In fact, Alexa website has explained this very clearly: Alexa uses the feedback information from the IE users who have installed Alexa Toolbar for the analyzation of statistics. Some people think it is the web traffic traversing the Internet that Alexa would compute, but the fact is that it is obviously impossible to do this.
Q: How does Alexa Toolbar works?
A: Alexa Toolbar tracks the action of IE by BHO and Bands technique. Every change in the address bar of the IE browser can be sensed. But Alexa Toolbar will not record users' HTTPS traffic for the reason of security. Actually, Alexa Toolbar sends users' browsing information to Alexa website through HTTP requests.
Q: Can Alexa be cheated?
A: Absolutely. But MYIE and AlexaBooster can not do so.
Q: Can Alexa identify cheating behavior?
A: Alexa has an algorithm to judge whether the information received is false or likely to be false.
Q: Will Alexa penalize the cheating behavior as Google does?
A: Not like Google, Alexa's information source comes from Alexa Toolbar users, rather than from those websites themselves, so the authenticity of the data can not be guaranteed. It is impossible to punish a website alone with those unreliable data, for someone may forge malicious information to frame an innocent website so as to get it punished. But Alexa will ignore the data sent by the suspicious ip.
Here we know:
1. Alexa rank is based on the browse rate of each website. The higher the browse rate is, the smaller the rank is.
2. The browse rate is applied to the website defined in domain. But there are exceptions, such as personal home page. If the system can automatically distinguish it through the URL address, it will be regarded as an independent website.
3. The websites that provide the same content will be treated as one site.
4. The traffic statistics are only from the user who have installed the Alexa toolbar. That is to say, only after the user downloads the Alexa toolbar and install it into his browser, will the record of visit be counted as part of the traffic of the website visited when he visits that site. According to Alexa statistics, the Alexa toolbar users have come to millions now.
5. The Alexa toolbar only works under Windows operating system, in Internet Explorer browser. Users of other operating systems or browsers will not be counted.
6. When the visitor opens a safeguard or encrypted website, Alexa toolbar will automatically stop. So the website with high safety factor cannot be searched or ranked by Alexa.
Tips:
How to boost Alexa rank? In general, what is mostly needed is traffic. Improving traffic requires a long-time effort, but you'd better insist doing this no matter what other method you are also going to take.
According to the principles introduced above, it is not difficult to understand how Alexa works. It is recommended to use the Alexa improving service of http://improvealexaranking.com. The service is totally working in accordance with the operating principles of Alexa system and without any cheating method, safe and effect-guaranteed.
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