Aligning Seo Best Practices With Social Media Platforms

With time, the SEO business has surely grown by leap and bounds

. More than a decade ago, pages would be ranked highly by search engines for just two word keyword phrases. One could easily replace those phrases with phrases of their own and change the content around a bit to come up trumps for any preferred keyword. However, times have changed and SEO services (India) is quite a different ball game these days.

H1 tags, title tags and links are not the only things associated with SEO today but there are countless other variables at play in addition to these. Also, several things that were earlier considered to be outside the realm of SEO services in India are no longer considered to be so. Social media signals from Google+, Facebook and Twitter have gained so much in stature that today it has become essential for social media platforms like communities and blogs to align themselves with SEO best practices.

Building personal credibility and reputation is also of utmost importance in the world of SEO today. Leveraging the benefits of your social media program for link building is quite a critical function for most sites. Today, an SEO expert needs to have an exceptional skill set that includes optimizing video content, and its effective distribution.

To maximize conversion of your site traffic, user importance is of utmost importance. Site speed, bounce rate and content are all major elements in ranking algorithms of all major search engines of today. Theres so much to know on this topic that theres no end. Theres a need to be accountable for display advertising, press release alignment, and other offline advertising needs. Moreover, you must have a good understanding of your business model and campaigns so that you can effectively report your sites performance.

Analytics is yet another factor of critical importance. Your ability to effectively read, understand and use data for smart allocation of resources and efficient driving of strategy is essential for getting maximum ROI from a limited budget. To fully complement these systems there are several tools like analytics tools, SEO tools, paid search tools, social media monitoring tools that are used by folks. Effectively using and executing these tools is another major challenge in the digital marketing discipline. There are good reasons why modern SEO should be called integrated digital marketing but most prefer to call it SEO as it reminds them of the good old days.

by: Jack Davison

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