All About Search Engine Optimization And Meta Tags

Search engine optimization, better known as SEO

, is one of the most important steps in creating, maintaining, and promoting an effective and popular website. Instead of spending thousands of dollars on advertising and promotional materials, you can optimize your site for search and enjoy the organic benefits of search traffic for free. What many website owners do not know, however, is all that goes into effective SEO that makes a real impact on page rankings.

There is no facet of search engine optimization more frequently overlooked than ensuring meta tags are placed on every page. Meta tags, written into the code of your page so that they are not visible to visitors, provide the search engines with specific identifiers for the page. Some websites create listings almost entirely with meta tags, yet many site owners never implement them to full effect.

There are two different kinds of meta tags that have a high impact on SEO. Take, for our first example, the META KEYWORDS tag. This meta tag enumerates keywords to spiders, informing them what the website is all about. If you visit www.nytimes.com and right click on the page, and then click on "View Source," you will encounter a meta tag about half down the first page reading META KEYWORDS. This tag will show you a long list of keywords starting with "New York Times, international news, daily newspaper, people, regional news, national news?" and so on. This keyword list includes dozens of words that relate to the New York Times but also to newspapers in general.

Most search engines pick up these keywords from content, too, but it can help to include keywords that are little-used in text, especially odd spellings of names and places, related topics, and anything else you have trouble placing in your content in a user-friendly way.

The second critical meta tag is the META DESCRIPTION tag. Search engines use this tag to display information about your site when in search results. Most search engines allow 160 characters in this meta tag. The META DESCRIPTION tag is also a place you may include keywords that boost your page rankings for targeted phrases.

There are many other meta tags, but these two tags are the most vital to SEO. Optimize your use of META KEYWORDS and META DESCRIPTION tags by making sure you do not cram them overfull of words that not related to your content. Always be aware that too many keywords here, like too many keywords in your content, will cause the search engines to mark your pages as spam.

Finally, always different meta tags for every page. Changing the meta tags throughout your site makes it possible for the search engines to detect valuable differences in keywords on particular pages.

by: Justin Harrison..

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