All About Social Media Optimization

The purpose of a website would get defeated if it fails to attract visitors to it

. Generating regular traffic to a website is probably the biggest challenge faced by a website owner. Till a few years back Search Engines were the major source of traffic but times have changed now as Social Media sites have picked up and are now providing an alternate source of traffic generation. Therefore, social media optimization becomes an essential strategy and it becomes all the more important for SMO Experts for generating website traffic to adopt effective social media optimization techniques in their scheme of things.

Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.

So what is Social Media Optimization (SMO)?

Social media optimization is basically a technique to reach out to the large and untapped internet user base from various social media websites such as blogs, social/business networking sites, discussion boards, question and answer forums, micro-blogging websites and in the process expanding on to your existing network by making genuine connects.

Most of the social media optimization strategies revolve around building up a huge network base which is actually not the right strategy to adopt. Social media optimization is not a numbers game and the success of such a campaign would not depend on the number of followers we have managed to get on Twitter or the many friends we have accumulated on Facebook. There is no point in racing towards a large number of network rather the strategy should be methodical and concentrate on making real connects.

A target audience must be clearly outlined before executing social media optimization strategies. Also a two-way connect is a must for every social media optimization step that we are taking. There should be an active and on-going participation in social media activities of people in your network so as to expect the favor back.

The craze regarding social media is undisputed and it is set to grow bigger with every passing day. Therefore, it becomes imperative that wise-strategies are put in place for social media optimization so as to tap on to the immense benefits it can offer.

eg. : viral advertising and website traffic generation.

So what are you waiting for? Just Do It.

by: gauravkumar

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