All Die One Machine High Market Price Of The Short Term Is Difficult To Start

in the whole model number TV One Machine for promotion

, compared to Japanese and Korean firms, domestic companies a more positive attitude. However, all products with the previous model terrestrial digital TV as one machine, its marketing is still subject to the cable network operators.

Recently, the digital TV market, one machine has a new change. With TCL , Changhong , Tsinghua University, represented by the same party made TV Enterprises have introduced simultaneously compatible with analog, cable, terrestrial television signals and other similar full mode full mode or one machine for digital TV products. Product development in the whole promotion mode, with the positive attitude of the domestic manufacturers compared to be low-key performance of many Japanese and Korean manufacturers. In fact, the whole mold products and the previous one machine as terrestrial digital TV, its marketing is still subject to the cable network operators.

Domestic brands keen to full mode

With terrestrial HDTV in Beijing, Shanghai and other cities gradually begin broadcasting, terrestrial digital TV market gradually heating up body machine. This year, LG Toshiba, Samsung Other Japanese and Korean enterprises and Changhong, TCL, Hisense , Tsinghua Tongfang and other domestic companies have launched digital terrestrial one machine products, and several companies have announced products that enable the production. However, due to the program source, price factors, the terrestrial digital one machine is still difficult to obtain large-scale development in the market.

Recently, the digital TV market in one machine new changes. Early July, TCL announced in Beijing the world's first "full HD digital one machine mode"; July mid Tongfang in 2008 China International Consumer Electronics Show to launch a "tri-mode digital one machine." Previously, Chang in Beijing also released a "one machine can be upgraded digital television."

Reporter found, whether it is the whole mode, tri-mode products, or products can be upgraded, they have a common selling point, that is the product not only can receive digital cable TV signals, they can receive terrestrial HD signals. The industry will be able to achieve analog signal, wireless terrestrial digital signals, digital cable to receive digital signals fully compatible with one machine called the "mode of one machine." It is clear that "all mode" is more than three companies to achieve common goals.

All mold is actually a solution for the whole model different manufacturers have different understanding. "We will launch the next 'four-mode digital one machine', the IPTV (interactive TV network) feature included. Only if it has analog TV, terrestrial high-definition television, digital cable television and IPTV digital TV signal receiving function of one machine can be called a true full-mold products. "Qinghua Wang Xiangdong deputy general manager of the Consumer Electronics Division in the" China Electronics News "reporter interview.

In full-mode product development and promotion of domestic enterprises in the Japanese and Korean companies will undoubtedly go ahead. Dalian Toshiba Television Co., Han Bing, vice president of strategic planning told the "China Electronics News" reporter: "Toshiba has introduced a variety of terrestrial digital TV one machine, but not yet introduced full-mode product. We are doing all molded products relevant market research, the future is to promote all-mode products, depending on the results of market research. " In addition to Toshiba

addition, LG, Samsung is also not the whole module product launch.

Size of the market is still small

Full model number of one machine combines the best features is the function of cable and the ground, so it's target market is still locked in some cities, especially those already on the ground begin broadcasting high-definition digital television city. "Chang has already started to upgrade the national digital television marketing, product has been sent to the Olympics Association, co-host cities and some provincial capitals. Our plan is to be held in the Olympic Games within 1 month, reach 1 million sales target. "Changhong multimedia marketing company to promote digital television, Minister Cao Kerong in the" China Electronics News "reporter interview.

Caoke Rong said, Changhong, one machine can be upgraded digital TV now only 42 inches and 47 inches in two sizes, with large flat-panel Full HD bundled together, the simulator than a thousand of your dollars, a high-end products future products to small and medium size Changhong will extend, then the product sales will be even greater.

All Die One Machine High Market Price Of The Short Term Is Difficult To Start

By: weihua

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