All Videos Are Not Created Equal

When creating a video, it is important to know what is its main purpose

. Is it to generate leads, drive traffic, explain a product, get views, gain Facebook fans, build an email list, make direct sales...?

There are three main types of online videos.

Explanation videos - These explain the important benefits and/or features of your product or service. A potential customer must understand your product if she is going to buy it. With these educational videos, you can show how your product works in an easy-to-understand format that will increase sales conversions. These kinds of videos can also be used after the customer has bought the product. At this point, you can demonstrate in more detail how the product can be used.

A few popular types of explanation videos are virtual tours and welcome videos.

Viral videos - The purpose of a viral video is that people will pass it on to their friends. When you create a viral video, you want to make it short, out of the ordinary, and catchy. If people find it interesting, there is a good chance they will share it. By being creative, you can get some great publicity for your business at a low price.

Marketing videos - Are you trying to generate leads, drive traffic to your site, build an email list, or give away coupons?

It is important to start the video with a problem that will engage the viewer. In fact, when distributing your marketing video, have it in mind to find audiences who most likely have this problem. Many times these people will be searching for your video, so it is a two-way street. Then, after you engage the audience, it is important to show its members how your product can solve their problem. When doing this, show the features and benefits of what you are offering. To finalize the video, make sure you have a call to action. If you are asking for their email information, for example, you may want to offer them a discount or giveaway for encouragement. To be successful, it is important to give if you wish to receive.

by: Michael Bayer

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