Cyber Monday and Black Friday are promoted far in advance by the retailers
. A large percentage of retail business occurs between Turkey Day and Christmas. How the sales go during this time duration will establish the profitability of the companies. Some businesses will not make it this area if they do not make their sales quotas. Therefore, it is big for the public to be repeatedly made aware of these approaching sale days. These two days, both online and offline have great sales (loss leaders), that are created to draw consumers into the stores. Once there the buyers will get other items offsetting the money suck on these specifically marketed items.
An instance is the Target offering of a 32" high definition set for below two hundred and fifty dollars. This is clearly a product meant to drag businesses into the stores and cannot be bought on the world wide web, so, it goes under the partition marked Black Friday. There are other items meant for world wide web consumers and marked for Cyber Monday.
The purchaser makes up about seventy percent of the economy and is badly needed. It is not worthwhile to the companies whether the clients are overextended and in debt. They are still pulled to come out and shop or go on the world wide web and make buys.
The American economy is addicted to the consumer making unneeded purchases. Unless the businesses can rail back their expectations and not crush the customer with big offers, the nations indebtedness will continue. Even now, many buyers are holding off for prices to drop more before committing to purchases. When this occurs the pickup in consumer purchases (since they were sold for too low a price), do not add too much to the bottom line of conglomerates during the holiday time.