All You Need to Know about Pay Per Click Marketing

All You Need to Know about Pay Per Click Marketing

An online marketing strategy always has a better chance of achieving success if it doesn't fail to include pay per click marketing in the overall plan. This advertising model plays an integral role in increasing your traffic direct by search engines like Google, Yahoo and Bing.

Pay per click marketing, or PPC for short, is a marketing model that involves paying for every advertisement clicked by an Internet user. These ads redirect the user to the site, getting you a visitor and helping increase your search engine ranking. PPC is a great way to get your new website the exposure it needs to get noticed.

Although there's money involved in the process, you're only made to pay for every click on your ad. This makes it a great option for site owners looking to test the waters and see if they can get people interested in their product or service.

To start a PPC campaign, you will first have to do your keyword analysis and purchase keywords and key phrases that are relevant to your target market or niche. This is important so that you could identify the specific keywords that are not competitive yet can deliver enough clicks. Search engines will then distribute your ads across the Internet, placing them in sites where your keywords have the best chance of being spotted and clicked. Although it requires a substantial initial investment, PPC has many advantages over other types of internet marketing like social media marketing and organic search engine optimisation.

Firstly, a PPC campaign is by far the fastest method of improving your site visibility and increasing visitor traffic. Secondly, PPC campaigns can be activated and deactivated any time you want. If your site is very new and you want immediate attention on the Web, you can sign up for PPC ads and get traffic in a matter of weeks.

Once you have the visitor traffic you're aiming for, you can then switch off the ads. Consequently, this makes PPC campaigns perfect for seasonal campaigns on Black Friday, Christmas Week, Valentine's Day and more.

Needless to say, the most effective pay per click marketing campaigns have been done through Google Adwords, the gold standard in the industry. You can also do it via Yahoo! Search Marketing and Microsoft adCenter. It's best to go with Google if you're on a budget, as they have the biggest market share of the three.

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