Alternative To Custom Trade Show Booths

Trade show displays are physical screens and backdrops that are created to fill a temporary exhibit space

. Typically trade show displays are designed to represent a specific company or interest, which means they come in many different sizes and styles depending on the goals of the exhibitor. Today, the number of exhibitors at trade shows is tremendous increasing the competition. Exhibitors continue to deploy new and creative methods to attract trade show visitors.

Because multimedia has become an increasingly important part of trade show marketing, modern trade show displays are designed to support multimedia accessories such as monitors and computer systems. In the past, exhibitors were forced to purchase counters or other accessories because their back wall exhibit could not support a flat screen monitor. Additionally, modern trade show booths provide exhibitors with a wide variety of accessories and customizable options.

There are several trade show booth accessories that are designed into trade show displays and many that can be appended to custom displays. Modular Hybrid displays are specifically user friendly in avoiding custom displays. They come with lighting built directly into the hardware of the display, which eliminates the need for a custom lighting system, literature shelves and also several other built in booth accessories such as monitor stands of varied specifications as multimedia support.

Apart from using graphics with the right pizzazz; multimedia today plays a very important role in driving home the exhibitors message. Great flat screen monitors either Plasma or LCD provide for great visual imagery. Depending on your business a few great ideas for monitors are

Software demos

Video presentations

On demand video with touchscreen

Powerpoint presentations running on a loop

Still images taken with your digital camera

Plant tours

Properties represented

The right monitor stands should be chosen for each type of trade show display. There are several types of monitor stands and monitor cases to support pop-up displays, table top displays and outdoor displays. The ranges would include wheeled stands, inline monitor stands; popup monitor stands as per the requirement, size and specifications of the exhibit display.

by: Rajiv Patel

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