Altruism Knows The Core Of Today's Market

If you thought business was all about money and monetary gain

, then you are mistaken. If you wish to see a business' heart and soul, then cause-related promotion is the best example where the corporate world steps ahead. The idea of businesses joining hands with charities to promote an image, product or service is not a recent one. Moreover, you won't be surprised to know that the biggest platform to establish altruism is most definitely sports. You may have witnessed some basketball videos that promote some cause besides the basketball skills needed for the grooming of the player.

This kind of promotion is more famous in today's world as pleasing the customers has become quite hard. In this situation, a company's commitment to a worthy cause can build brand loyalty unlike any other kind of advertising. Consumers like to support the business that stands for something beyond profits. As for the firm's point of view, cause-related promotion has a powerful advantage. It's not only a cornerstone for the promotion plan, but also highlights the reputation of the firm. While there are several other competitors in the market, cause-related marketing differentiates you from the others in a positive way.

The businesses tend to select causes in which they can actually relate to. If a business gets itself in a cause that it's passionate about, then it can successfully blend it with its profit center. At times, it is a hit or miss chance. Sometimes, your affiliation with the cause tends to create goodwill amongst the consumers, but frequently the target market doesn't notice it. In any case, media coverage that comes along will be a welcomed delight.

One of the cause-related marketing campaigns that became a hit was in 1976 when there was a partnership between Marriott Corporation and the March of Dimes. Although the aims were separate, the marketing exceeded all objectives and became much successful. Marriot Corporation had an aim to generate public relations and media attention for a grand opening of a massive family entertainment center. Whereas, the March of Dimes wanted to increase fundraising by motivating the collection of pledges on the program's final day. The event was conducted in several states throughout Western United States. The campaign was quite successful and gave free publicity and the massive opening to the Marriot entertainment plaza, as was planned. This was the first instant cause-related marketing showed its worth, but there are many other situations when businesses heavily invested in this kind of promotion after this.

Another pioneering instance after which cause-related marketing became popular was the campaign of 1979. The event was initiated by Rosica, Mulhem & Associates for Amos cookies. In this, Wally Amos came forward as a spokesman for the Literacy Volunteers of America. They alarmed people of the illiteracy issue and this planned cause-related promotion really helped Amos. To wrap it up, cause-related marketing yields mutual benefits despite the fact that the associates do not always have the same issue, this form of promotion has something good in store for everyone.

by: Connor Sullivan

POST COMMENT

Tips On Blogging And Blog Marketing How Will? China's Lcd Tv Market In 2010, Great Prospect Get Paid Online Surveys - Can You Really Get Paid For Taking Online Surveys Without Getting Scammed? Understanding Article Marketing How To Boost Website Traffic Using Effective Email Marketing Campaigns Logo Bags To Market Your Goals Can You Really Get Paid For Online Surveys? Is It A Real Deal Or Scam? Profitable Online Penny Stock Trading Is Possible Reap The Profits Of Exhausting Custom Promotional Bags How Joint Venture Marketing Changes Your Company Image Quietus Scam-the Truth Increase Mass Muscle ? Watch Out For The Spurious Drugs In The Market How To Find The Best Online Mlm Marketing System