Amazing Stories Behind Worlds Famous Logo Graphics
One of the most significant factors toward business success is a fulfilling relationship
between the business itself and its existing and potential clients. In todays cut-throat economy, is it still possible to win customers trust?
How to Wow your Clients?
A successful business is determined by the number of its loyal clients. It is equally important to think of creative ways to attract attention and exceed clients expectations. Over the years, exceptionally-designed logo graphics were considered as the most effective marketing tools to draw interest from the general public. Not only does it capture attention, it also promotes a strong brand identity. Remember, there is no second chance for that first impression. Choosing a business symbol is a tedious task. It has to be unique, distinct, and memorable to win potential clients heart. Here are some of the worlds famous corporate emblems that you may consider in creating an exceptional trademark.
-Coca-Cola- What made Coca-Colas symbol famous is its simplicity. Yes, it is the key to capture customers attention. During the 19th century, John Pemberton used a Spencerian typeface for a distinct cursive script. According to research, it was the dominant form of formal handwriting in the United States during that period. Moreover, the red and white color scheme was used to attract young minds. Thus, simple designs are easy to recognize, and are, indeed, a quick way to remember a brand.
-IBM- The worlds famous graphic designer, Paul Rand, is behind IBMs excellent icon. Its current 8-bar emblem is a replacement to1966s 13-bar symbol as large solid areas were poorly-copied during 1970. Thus, logo graphics should be scalable to maintain expressive imagery. It has to be recognized if printed in different advertising materials, such as business cards, stationeries, brochures, and/or websites.
-Apple Computers-For more than 30 years, Apple Computers was able to introduce top-of-the-line gadgets that ease human activities and give communication a different name. Apart from Steve Jobs legacy, the evolution of its emblem is also a hit. Its first design features Sir Isaac Newton under an apple tree which was later on changed into multi-colored apple designed by Rob Janoff. Today, the company uses a distinct silvery chrome finish that is widely seen on its products and retail stores.
-McDonalds- McDonalds is not only famous for its French fries. Its golden arches were created by Jim Schindler in 1962. The logo represents style, significance, and strong corporate identity. Its authentic trademark does not only bring Big Mac but also big smile.
Nike- Who would not recognize Nike? Each of us has seen elite athletes, such as Michael Jordan, Tiger Woods, Andrei Agassi, LeBron James, and Lance Armstrong (to name a few) wearing a shoe and other clothing and sports gears with that famous swoosh. Designed by Carolyn Davidson in 1971 for $35, its
logo graphics captured the hearts not only of sports fanatics but also Mythology lovers. Its icon was inspired by the wings of Greek goddess of victory, Nike. Originally, it was referred to as the strip and was then changed to swoosh to describe the fiber used in Nike shoes.
by: Darwin Palmer
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