Amazon China's Mmanagement Strategy

Amazon China's Mmanagement Strategy

Amazon China's Mmanagement Strategy

Although Amazon is a Fortune Five hundred companies, although the company founder and CEO Jeff Bezos and its staff always insisted that Amazon is a technology companies, because Amazon is the online retail industry, after all it get far less domestic concerns than Microsoft, Google, Apple, Oracle and other technology giants. Fortunately, Amazon in 2007 launched a revolutionary product - Kindle e-book reader, which effectively attracted the eyes of domestic IT industry watchers and electronic products consumers.Recently, several Amazon executives facing a number of Chinese media, interpretate Amazon China strategy.

In China we will not focus on short-term profit

"There are few international Internet giants succeeding in China, so how about Amazon's strategy in China" asked china wholesale company epathchina reporter. Amazon's senior vice president of worldwide sales Tiago indicated that Amazon will be successful in China, but we do not care about whether it will make money in short term.

Tiago said, unlike many international companies, we are not going to make money in the short term, but more concerned about the long-term customer experience. Many multinational companies wanted a very short time to make money in China, if found that it cant make money, they will stop business in China, or reduce investment. "But for us, in Chinese market it is a long-term strategy. In 2005 we acquired Joyo, we didn't expect for its profit in the last few years, but 10 to 15 years later, what kind of experience we can provide customers with in China," according to Tiago.

more Chinese businesses services will open soon

At the same thime,when aceepting the interview from bulk wholesale electronics store epathchina reporter, Amazon's senior vice president of worldwide business services Sebastian indicated that in November last year, Amazon has been in China began to try third-party platform and launched the "I want to shop" service for the business. Although no advertises, the number of businesses grow very fast. Soon we will open up this service to more businesses.

As director of global business services, senior vice president, Sebastian is confident of Amazon's business services. For the advantages on the business services compared Amazon with other domestic relative companies, Sebastian said, first, we are committed to providing a safe business, and assured, trusted platform; second, Amazon is a global business company, we have the ability to help businesses enter into the international market. Third, when merchants display their goods on the site, Amazon will deal all the rest.

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