American Airlines Goes Eco With Its Coffee

According to the company's Vice-President, Rob Friedman, the actual coffee that American will be giving through Java City is "high quality, great tasting, and ecofriendly." Well, if that is certainly not a first for the airline industry. In fairness, the coffee they will be offering is a 100% Arabica bean blend that has been authorized by the Rainforest Alliance, which means that it was produced, harvested and mailed by means that adhere to international labor in addition to environmental standards. Learn more about their certification requirements here.

American can be changing their mug size to a 10 oz. cup, giving passengers a bit more (simply a bit) than his or her previous 8 oz. styrofoam cups. Besides obviously showing this American Airlines label, the cups will certainly feature logos coming from Java City plus the Rainforest Alliance, that seems to be a shot to reassure consumers about just wherever their coffee originated.

This is the most up-to-date in a line of measures which American has been employing to try to help to make their operation more eco-welcoming. Others include shaping down the weight of the galley carts (solely half of these people were downsized), which will supposedly reduce their own fuel consumption by means of 1.9 million gallons a year. In addition, they changed to brighter water bottles, that may purportedly bring down the carbon emissions and lower their plastic usage by 20,000 pounds a year.

Hey now. Better look out American, or someone'll think you're a variety of hippies!

American Airlines Goes Eco With Its Coffee

By: Ramon van Meer

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