American Lifestyle Now 101

American Lifestyle Now 101

American Lifestyle Now 101

Shirt Selection Guide

When selecting your ideal shirt always keep your end user in mind. Your end users are the club members that would be wearing your shirts or the customers that would be buying them. Also keep in mind that if your shirt can be exceptional in one area of life (sports wear, sleep wear, active wear) then it stands a great chance at becoming your customer's "go-to" shirt for that area in life. Which means that your shirt will be seen more frequently, and get more exposure for your brand.

100% standard cotton shirt

These shirts are great for their variation in colors and sizes offered. These are probably some of the most durable shirts you can offer and some of the most commonly used. This option allows you to get creative with your designing in terms of selecting a rare color shirt, or offering less conventional shirt sizes. These are probably the most commonly used shirts which mean that many people are used to these shirts and will not have to adjust.

Fitted Shirts

If your end users are females or if you tend to have a trendy audience, consider fitted shirts. Fitted shirts are also listed as fashion fit, trendy shirts, and at times slim fit tees. These shirts are often fitted around the body, they have sleeves in different cuts (especially for women) and they are often made with softer cotton that feels better on the skin. This shirt makes a great go-to shirt for customers who are style conscience or for the customers constantly on the go that want to wear something more than a boxy plain shirt.

Feel good shirt

If you're goal is to provide shirts that feel good without having to be fitted then consider getting 100% ring spun cotton jersey shirts. I would recommend the Gildan soft style, Tultex, American Apparel, or Bella. The benefit of using these shirts is that these shirts are not only durable but also feel great when worn. This means that, when given the choice, they are more likely to wear your shirt more often due to its level of comfort. Which means your company logo will be seen more often on your client. As a result your company shirt will reserve a great place in the customer's mind as their favorite shirt or their "comfort shirt."

Wicking Tees

Moisture wicking tees are great for an end user who is particularly active. If you are promoting an outdoor shop then maybe providing your customers with a moisture wicking tee would be the best option. Moisture wicking tees promote activity by managing the moisture produced by sweat, and making the situation more comfortable. As appose to wearing a heavy cotton shirt that soaks up your sweat. A great benefit of these tees is that they feel great during sports and activities, so runners might be wearing your logo on their chest as they run a marathon (more advertisement time.) Your shirt will become an immediate go-to when your customers do sports and activities.

Tanks, tube tops, and spaghetti straps

These choices in apparel are great if your end user is located in a typically warm climate where your brand is looking to position itself. If you can fashion a great looking tank top to offer to your end users, your band image could potentially be walking around on a number of women constantly gathering the attention of anyone in the vicinity.

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