Amply rewarded Ceramic brand-name enterprises driven brand strategy to promote the program - Ceramic, China Top Brand, ceramics - building ceramics

2007 stopped for a year Building Ceramics Industry "China Top Brand" products review, this year will again accept applications for enterprises. Yesterday, Deputy Mayor of Foshan Li Zifu in the "implementation of the brand-driven strategy" work conference warned Foshan Ceramic Company Cherish the hard-won opportunity, realistically do to be prepared. Foshan Lighting And a number of two years in 2006,2007, "China Famous Brand", "Chinese famous brand", "China's export brand" the title company, also received a total of 7.7 million yuan to reward city.

Be "world famous" Award 500000

Reporter learned that, Foshan municipal government has promulgated the "implementation of the strategy to promote brand driven advice and incentives", which provides access to the world famous brand in China, each product one-time award 500,000 yuan, the other was "Chinese famous brand "and also the honorary title of national awards. At present, Foshan in the "World Famous Brand of China" and "China Business Brand, "the two are still blank. In 2007, Foshan, Guangdong Feng Aluminum added aluminum construction in 13 brand-name products in China, Foshan lighting three companies won the" China Famous Brand "title. Municipal government for the 2006,2007 annual prizes for award-winning brand-name companies a total of 7.7 million yuan. Foshan, China currently has a total of 19 well-known trademarks, famous brand in China 65.

Li Zifu that although the present Foshan has many well-known trademarks and brand names, but there is still insufficient, "the world's top 500 R & D investment proportion in the total sales of more than 8%, and most enterprises are still Foshan 3%, due to lack of autonomy Intellectual property rights Support, many companies new products are easily imitated peers, product homogeneity is serious, leading to replacement of the product every time companies require a large amount of money and the market in exchange for technology and equipment, in the fierce market competition is very unfavorable . "

Ceramic Re-evaluation this year, "Chinese famous brand"

2007, China suddenly announced the name of the Selection Committee will exclude the building ceramics "Chinese famous brand" selected directory, and nearly did not build Ceramic enterprises Industry, the title of the original brand in China. City Secretary for Quality Supervision Bureau said yesterday that moral and cattle, through city to come forward and argue that 2008 will continue to keep the selection of famous brand of Chinese ceramic industry. "Cancel the selection of an entire industry, in the past never happened, which fight Foshan ceramic industry is obvious. Hope pottery business in a highly responsible attitude, we must work out its own materials, strict control."

Time, had been scheduled to speak at the final Li Zifu also "not help" expressed their views: "Just because the material false individual enterprises, the removal of an entire industry, ratings, and to cancel the original The brand is very unreasonable. This is an opportunity hard to come by, so ceramic is the re-evaluation, whether corporate or declaration must be approved realistic figure, which is the key! Quality Supervision Bureau has the responsibility, we must strictly scrutinize the good pass. " He said that China's ceramic industry have 7 brand, are removed on the "very troublesome."

Although there are opportunities in terms of assessment as good as the brand name of the pottery and the good news, but Foshan Ceramic Industry Profession generally considered whether to declare or re-evaluation, the difficulty of this year increased significantly than before.

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