An Affiliate Secret: Buyer Keywords

An Affiliate Secret: Buyer Keywords

An Affiliate Secret: Buyer Keywords

Buyer Keywords

Buyer keywords are the most important part of your article marketing content. These serve as your sales magnet, pulling people to decide to make a purchase. You need to be able to identify what these words are so you can incorporate them into your affiliate marketing articles. The affiliate secret others don't want you to know is that our buyer keywords are what influence people's decision to buy your product or avail your services.

So what exactly makes a buyer keyword?

Here are some factors that would help you identify your buyer keywords:

Intrigue - There's a level a vagueness that must be seen in your ads. If you want people to click it or read it, you have to grab their attention by way of your header. The header is that part of the article copy which is usually bigger than the others such as the subtitle and body. The header is also often connected with the image used. You can measure if your ad is indeed intriguing by evaluating your click through rate. So how many people have clicked your ad so far?

Specific - If you are article marketing affiliate and addressing a key niche market and would want to grab the attention of people who are looking for a solution, you should use direct keywords that are straight to the point. For example, if you are offering medicines your buyer keyword should be about solving a certain illness. This way, people who are online looking for the best or easiest means to solve their problems would take their time to see what you have to offer.

Incentive - People just find prizes irresistible. This is also the reason why sales and discounts are always frequented and adhered to by customers. Use words such as free, discount, and offer on your copy and watch people flock to your website. They would also most likely purchase items or services that are discounted because it makes them think that they are actually getting a great deal out of their current purchase.

Tangible - Make your words tangible. This means that it should be something possible. An affiliate secret is to not over-promise and end up under-delivering. Make sure that whatever it is that people find on your ads, it's what they can expect in the end. Clarify your statements accordingly and although you need to create hype in order to motivate them to purchase you should still be truthful enough to your customers. Don't do anything that can potentially ruin your online reputation.

Selecting the profitable buyer keywords also has something to do with research. You might want to get a feel for your target market so you can also understand what kind of content would motivate them to make a purchase. You can also try observing your competitors especially those who are already quite popular in their field. Try to understand their claim to fame. Why do they have such a big following? What taglines did they use and why do they have such a strong recall? You need to be able to observe how your market behaves so you can also produce the same type of content that would make them buy.

Best! Bob

RobertJBanach.com

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