An Analysis On Googles Social Search

Googles Search Plus Your World was launched in January

, 2012. This is an integration of Googles Internet search engine and Google+ social network. We all know:

* Google controls almost 2/3 of all Internet searches and is the largest

search engine.

* Google+ is growing fast and had over 90 Million users by the end of 2011.

Share It with Google+

Googles webmaster clarifies that the +1 share button in Google+ allows people discover relevant content from the people they already know and trust. Most of the professional SEO services companies recommend that by adding +1 button to your website pages would enable users to recommend your content. Thus, the friends and contacts of those recommending your site would find it most relevant and are likely to share further.

A Google search result, +1d by someone in your Google+ circles would enjoy a higher click-through-rate (CTR). There is also a high chance of the link being shared, be it on Facebook, Twitter, Google+, or any other social network.

How Relevant?

There is no doubt that Google is trying to make search listings more relevant using the +1 button. However, Googles social search is often producing less relevant search results.

SEO services (India) professionals often find discussing that when someone searches after signing in to his Google account, the +1 personalized results appear ahead of the public rankings. This makes a negative effect on search relevance for users, and SEO page rankings for companies. In a recent blog it has been clarified that two out of three top results are basically social mentions and mostly are completely irrelevant.

Lets Be Social Now

SEO services looking to take full advantage of Googles social search, offer companies to get their Google+ brand page into as many influential peoples circles as possible. Moreover, these people must be from different circles for allowing companies to reach people outside their users immediate network. Companies also need to integrate powerful keywords into their Google+ posts to increase their relevance in search results.

Summary

Nobody knows about the impact Googles social search is going to make on SEO services in India and across the globe. However, SEO methods such as link building and relevant keyword usage would still be an important SEO practice.

However, in this age of social search, brands and companies would require to publish quality, interesting and useful content. They also need to actively promote it across social media, especially Google+. Companies also need to be extra careful about their online message that includes their website and content across social sites.

by: Jack Davison

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