Traffic with reference to a web design means the numeral of clicks on a picky website
. The number of clicks is vital for revenue generation because these clicks lead the visitor to the website and these visitors are finally converted buyers. So the number of buyers is directly proportional and dependent on the number of clicks. Now the website owner or the business identity is compelled to think about "what should be done to maximize the traffic?"
It is the website design that plays a pivotal role in pulling the traffic. For optimizing the traffic the website needs to feature on the top of the search engine list and for this it should be search engine friendly. The web design needs to be appropriate for being search engine welcoming because various elements like key words, keyword phrases, in coming links, outgoing links, browser compatibility, and ease at navigation are considered indispensable for hauling a URL up in the search engine list.
Web design is not only about the looks but also comfort of the user. When appearance of any website is taken into consideration it involves balance of text content and visual content. The visuals are needed to appeal to the visitors but are usually discarded by the search engines that consider text matter for ranking on the search engine pages. Usually the visuals add on the downloading duration but there are technologies to make them light and minimize the effect on the downloading speed.
The layout of the website should not only be attractive but quick to download. It should be made after thorough study of the prospective buyer behavior because the success of the website depends on the buyer. The duration for downloading a website is very crucial because a bit of delay can make the visitor lose interest and click on the other website.
The web design should be such that the visitor feels comfortable at browsing and navigating. The layout should be such that the visitor should be able to find what he/she wants in the least number of clicks. Usually the product description is embedded in the website to be accessible within 3 clicks.
The other way to top the list is by constantly updating and upgrading the website. The layout of the yesteryears may have turn into extremely ordinary by now and the website may have lost the charm and uniqueness that it had earlier. These sorts of websites need to be changed (updated). Regular updating of the website is needed but not at the cost of stopping the current functioning of the website. If too much time is spent on updating, the site may not be accessible during that time and the business may lose a buyer.
Moreover when a buyer finds it easy to buy the offerings of your website, he/she may refer to other prospective buyers and this can not only increase the clicks but also the sale and revenue generated.