An Article Marketing Primer

Marketers know that article marketing works for attracting traffic

, building a reputation, and making sales. Great, now that you know that - you're still have a way to go. Creating a successful article marketing campaign is a different story altogether. A successful article marketing campaign involves a lot of hard work and some business savvy. There's much more to it than writing three or four hundred words and publishing it somewhere. Next are some proven and powerful tips so you can begin building your business as smartly as possible.

Be sure to exercise some caution and wisdom with your keywords. Do not use high monthly searches as the sole basis of your choices. People enter some crazy search strings when they want to narrow down their search results.

Avoid focusing only on your keywords when you write, instead think about your audience. Article directories automatically limit the percentage of keywords you can use in an article, plus some directories have human reviewers, too. Stuffing your article with your keyword as often as possible is a really good way to turn your readers off and send them on their way. Most directories will limit you to about 2-3%. Besides, most major article directories will only ban you if you keyword stuff.

Be sure to check your information for accuracy, and avoid simple mistakes such as misspelling, etc. Do your research, and don't fill your articles with a bunch of large claims and opinions masquerading as facts. You would be surprised at the number of people who will want to verify your facts, so be sure that can be done. If you present inaccurate facts, or your opinions as facts, you'll find out that your reputation can be seriously hurt - and word does get around. Always keep a good record of your information sources just in case anyone contacts you and asks.

Always use a good and well written article resource box. You'll find just about every directory or database will allow an author's article resource box. This is the area where you can put your site links, etc.

The resource box info really needs to written in a manner that makes people want to click-through and go to your site. You really cannot just tell people to 'click here' and buy. It's important to always obey the site usage terms of service.

Remember, article marketing is not simply about selling a single product, it's about building your reputation as a seller as well. Just be patient with it because as you build your base of articles, it will get a lot easier for you.

by: Daniel Waser.

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