An Era Embodied In A Scent

There has been a recent resurgence in the popularity of mens men

. Men and women alike are harking back to a time epitomised by a popular American TV show; private offices with leather seats, whiskey ready to be drunk and tobacco being smoked. A time of sharp suits and slick hair. A time personified by the dashing Don Draper Whilst many aspects of the lifestyles depicted are fondly appreciated on screen, but would not be tolerated in person, nostalgia for the period takes on a very real sense when it comes to cologne

The modern male fragrance market is one of great variety, with an astonishing range of scents available. From light, almost floral, arrangements through to deep, strong, woody flavours there really is something to suite every man. For the man striving to exemplify the style of Don Draper, or indeed for the woman wishing to encourage such an alluring elegance, the latter end of the spectrum holds most appeal. Fragrances offering intense notes, blending the scents found in the high-achieving businessmans office, create a sense of luxury and instil desire.

One fragrance, in particular, strikes to achieve this blend and has been doing so since 1989. A scent that embodies the character, glamour and magnetism of a bygone era; it offers notes of tobacco and honey, vetiver and cinnamon. The wearer feels empowered and desirable able to take on the world and be the best that he can be. And those who sense the aroma upon him cannot help but feel intrigued. A perfect combination to bring a hint of the alluring, and impressive, Mr Draper to the modern man. This spectacular fragrance? Only Joop Homme.

When you discover the fragrance, which offers so much promise, you want to be able to take it with you - to have it on hand for that boost of confidence and appeal. Carrying around a large bottle of fragrance is impractical and not altogether wise after all, glass bottles are not intended to endure the daily commute but that does not mean you have to go without. Travelo have come up with an ingenious solution, whereby aircraft grade aluminium has been used to create strong, ultra tough bottles. These miniature fragrance bottles are available in a range of colours including stylish gold and silver and are easy to refill from a larger fragrance bottle. A unisex solution, perfect to adapt for our mans man.

If you want to acquire the elegant, masculine style epitomised by the 1960s ad men, grab a bottle of Joop Homme. Along with the innovate and chic Travelo spray bottle miniature, both available at affordable prices at The Fragrance Shop, Joop Homme is the perfect gift. An elegant blend of scents, ready on the go, for the modern man.

by: Martin Johnson

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