View selling as fun. If it's not something that you enjoy doing, than do something that you do find enjoyable. You are helping someone to solve a problem. You are not under any pressure to make a sale, rather you are attempting to establish a professional relationship where the client views you as someone who is concerned about his or her welfare and is willing to help. In viewing you like this, the client is willing to refer her friends, family etc. to you because of such a great job that you have done for her.