An Insight To Seo Trends Of The Year

Despite the recent complexity in global SEO services

, the Indian companies have managed to keep their head strong. Even at a time when organic results are shrinking, the providers of SEO services in India have stuck to something for what they have been known for all these years.

Rich Snippets: The Rescue Tool

If rumors are anything to go by, the year of 2012 is going to be a tough period for all those who are into the field of SEO services, that too, in a global perspective. Some Indian SEO experts have struck a decent chore with rich snippets and have seen results in a staggering 52% life in clicks. With good domain authority excellence, these Indian optimizers have still been able to capture the best for Google optimization. Googles RV Guha, who is working as a rich snippets engineer, spoke at SMX East recently, It seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, its really good for them. They get more traffic. Its good for users because they have a better idea of what to expect on the page. And, overall, its good for the web."

Tools like SEO Clarity, SearchLight, Brightedge, Matrix, Searchmetrics are essential complements to crawling tools, analytics and log files, and the Indian webmasters are now using these to a greater heights.

All SEO campaigns require a dedicated internal team and an SEO company in India never compromises on that. Even if incremental gains are difficult for many SEO firms in a global perspective at this hour (with SEO becoming more complex and competitive than ever), the Indian SEO experts have shown a way to remain calm in crisis through their expertise in the area. For that, they have gone completely social. As an example, most of the providers of SEO services in India have integrated Google+ with search campaigns in the form of applying social extensions to connect AdWords accounts with a Google+ brand page. And surely, this very effort of an SEO company in India has shown a sign of paying off.

Domain Authority: Still Ruling the Roost

Even if the social media has dominated entire online activities, good old classic example of domain authority is still ruling the league. Machine learning against Googles algorithm is always used by an SEO company in India to determine domain authority.

by: Jack Davison

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