An Introduction To Web Directories By Expomarkets

If you are an experienced internet marketer, in that case it is common knowledge that web directory submission can significantly boost your page rank

. For newbies however, you might be wondering what exactly is this web directory and how does it work, and how can it be of benefit to your business? Well, rest assured that by the end of this article, you will go add your link to a web directory and see the dramatic effects it will have on your online business.

First things first, a web directory is a collection of sites well presented in a categorized format, more or less the way Yellow Pages look like but web directories are categorized in such a way that someone can easily locate a website thanks to a simple navigation.

Submitting to a web directory is one marketing strategy that has proven quite effective. Simply adding a website in directories dramatically boosts the website's exposure and the pagerank. This is because when you submit the name of your site, it will be accompanied by your URL, meaning that is one back link for you. You will need inbound links to boost your pagerank as it is one determinant factor when it comes to the search engines indexing websites.

Selecting a web directory

There are 3 types of web directories. Free, paid, and niche directories and as the name may suggest, free web directories come at no cost and is the ideal choice for webmasters on a tight budget. You may find some free web directories requiring a reciprocal link while others don't. The major disadvantage with most free directories is poor maintenance where spam websites may find their way in the directories as they lack appropriate monitoring.

If you can afford it, you can go for paid directories where you may be charged as low as $10 a year or as high as $299 as is the case with Yahoo. Basically, the cost of paid directories is relative to the page rank of the website. If the directory has a PR of 9, be ready to cash out a huge amount of your advertising budget but a web directory with PR4 or even PR3 will charge very low.

How to submit your website:

First and foremost, you need to find yourself a good web directory website which doesn't contain spam websites as you risk your site being penalized by major search engines.

Secondly, you have to write a short impeccable description of your site -- some sort of snippets to describe everything and anything about what your site has on offer. Ensure the description is short enough but very catchy. Make a point of writing a good, informative, meaningful and grammatically correct description lest you get turned down by the directories.

Last and certainly not least, you should select the right category as to where you should add your website as your position greatly determines your visibility to your target audience. If you don't get the right category for your website, you might be losing on important targeted traffic.

by: Dhara Desai

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