An export industry domestic marketing model quickly pick up the floor - the floor, export - Building Materials Industry

An export industry domestic marketing model quickly pick up the floor - the floor

, export - Building Materials Industry

"After this year, Floor Industry warming trend is obvious. Orders significantly improved end-market that has been restarted. "March 23, 2010 Assembly floor space in the world, China's Forest Products Industry Association Flooring Committee Secretary-General Lu Bin, a reporter's interview with relief.

"Part of the domestic market, mainly second and third tier cities, strong drive. The root cause, or purchase pull." He said.

Day, Courtyard Wood is also executive director of Xu Zhen as "very full" four words to describe the company's first quarter orders, the company is now the three largest manufacturers of engineered flooring.

"Our companies have been the last two years Financial Great influence on the crisis. But I think, now, the global economy is recovering slowly but firmly, thereby stimulating the market demand, especially in Europe and the United States market. "He said to this reporter.

But according to report, after export-led, European and American markets are experiencing ups and Chinese companies, but the hope of riding the largest "low carbon" concept of the wind, back to tap the domestic market potential.

As chairman of Golden Eagle Iger Linda Lun, entered the hall's first reaction is to see the ground, whether the three Solid Wood Flooring Paved. "I see, or Marble , "He said.

Industry generally believe that three real Flooring Technology is the industry's highest representative, speaking from the economic resources is sustainable, low carbon economy demands products.

The European parquet Association data show that in recent years in Europe, solid wood flooring, the three solid wood flooring market share has remained above 70%. General Manager of Jiangsu Simba floor

Michael Ting said: "At present, China three parquet production capacity of 50 million square meters, the actual production reached 30 million square meters, but in terms of sales on the domestic market, only 5 million square meters. on the whole in terms of capacity, it is still very small in the domestic market share. "

This is a comparison of heart that domestic enterprises, but also their commitment to an export goal of domestic power.

However, while the public want from the domestic manufacturers have introduced "low carbon" economy, seize opportunities, Xuzhen continue to believe that there are three thresholds in place in the domestic floor in front of businesses.

He told reporters: "Europe and the United States shifted from domestic promotion, need to first raise awareness of domestic consumption, the second to meet the individual needs of Chinese consumers, the third increase cost. If these three problems to solve, and domestic market issues will be resolved naturally. "

Flooring industry as a whole in respect of future development, said Lu Bin is bullish: "This industry is 264 million square meters last year's domestic production, currently 70% of the market towns still untapped rural market demand is strong. Expected in the next 5 years, can reach 500 million square meters of production. "

According to industry sources, the vast rural market-oriented " Building Materials The countryside ", the current industry association is now working with the Ministry of Finance, Development and Reform Commission to develop rules of the industry documents.

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