Analysis: On the integration of models of door and window manufacturers - doors and windows - Hardware Industry

Analysis: On the integration of models of door and window manufacturers - doors and windows - Hardware Industry

Flat business channels, in addition to bring great business Management Pressures, for enterprises, many of the dealers have to face teams in the modern commercial society, the business competition of the concrete, mapping out companies introduce new management models, here is a highly centralized system of division , there is a flat flexible channel. Change the face of channel distributors have also started thinking about their future, whether the direction of where.

In the traditional market structure, the dealers often occur after the development of the integrated pattern of dealers to service the in-depth, often to the familiar chain of upstream development, such an outcome has led to many Dealer Development Mistakes, think you have the ability to carry out diversified business, over-estimated their management ability, underestimated the industry and financial strength of barriers to entry requirements, resulting in a lot of dealers had lost his wife after bad.

Order to solve a wide range of development trend of dealers to attract more dealers to stabilize the company's products, the company's strategic development partners, many companies have chosen vendor integration pattern, so that dealers will truly become part of enterprises in the process, for businesses and manufacturers will encounter the following problems, let's analyze what.

One vendor integration, factory management called for greater output capability

For manufacturers, vendors integration requires manufacturers to shoulder more of the business management of the mission, the face of fierce competition in the industry, faced with scarce talent market, companies have to face alone and strong, the integration process as a vendor , the operation and management of the main output side, manufacturers of new business for the management of the main input more. In this process, manufacturers in addition to the integration outside the enterprise into the management, but also concerned about the company's own growth and development of.

Second, manufacturers require dealers to achieve integration of Fenghuang Nie?

Dealers happy life is not just starting the integration from the manufacturer of that day begins, for dealers, the manufacturers of integration means more control of the paid capital, has been used to loner, himself said, The calculation of the dealer, not the company now faces the pressure of facing the pain of their own feelings after decentralization. Pain are often short-lived, for the integration of businesses after the more formal system of norms and waiting for them, and even more challenging future waiting for them.

Third, integration is a channel for vendors to enhance the comprehensive ability to integrate

For Sell , It seems there is always an irreconcilable contradiction, that is, the contradiction between companies and dealers, distributors has never been pressed to resolve through institutional reforms, but the model for the integration vendor, has successfully resolved the this problem. Integration from the channel change on the makers, manufacturers and distributors achieve an equal opportunity for dialogue, in the channel and capital Cooperation Levels of capital and channels to achieve docking. Dealer channel management capabilities combined with strong export of capital and management of factory output capability, the channel management is a very big improvement and consolidation.

Vendor integration is not to solve all problems masterpiece magic channel management, channel management vendor integration is a model from the model is concerned, certainly there are certain management deficiencies. However, the company integrated management mode, which is an effective channel management mode of trial and is believed to enhance the capacity and level of channel management will play a positive role.

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