Analytic Driven Selling - Why Invest In Customer Intelligence?

Small businesses need to deal with conflicting goals of increasing sales and cost reduction

. It is consuming more margins due to price war and fierce online competition. The prime focus has to be the raise in the share of wallet of the customer. This can only be achieved through "Using Customer Intelligence". While increasing the share of wallet, another key focus is now on increase the ROI of marketing effort through cost reduction in marketing efforts.

Ask yourself the next time, do you know everything about your customers right now? Do they have any issues, what is the status, are there opportunities pending? If you ask a question, will you be able to access that information immediately and from anywhere in the world?

These are questions that require immediate answers when you are interacting with your customer, whether it is on the phone, in person or the Internet. Small online companies are struggling with these issues daily and if the information is not available and easily accessible, you run the risk that the customers may not receive the information they are seeking from your company, while they are making purchase decision.

In today's small online business climate customers expect to fulfill their needs immediately while they are making purchase decision. If you have access to that information in your business, your customer will have a constructive customer experience and customer loyalty will be increased.

It is a self-experienced reality that the cost to obtain a customer is 10 times higher than to maintain and keep existing customers. Customers have many alternatives today and to find companies that can provide products and services similar to yours is easy. They can make a change if they don't have a favorable customer experience with your company. That is why it is so important to identify consumer buying behavior and to retain your customers. Customer retention is the key to growing your small business to bigger. If you get your consumer buying behavior information through your customer intelligence tool, you can use that information in your marketing which enables you to increase your profit, customer retention and over all excellent customer experience to your customers.

Octopus-3G is customer intelligence tool to identify consumer buying behavior. The customer intelligence provided by Octopus-3G is extremely useful to retain your customers and you can increase selling, driven by consumer buying behavior analytic. Why don't you try it today, it's free.

Analytic Driven Selling - Why Invest In Customer Intelligence?

By: kishoregoud

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