Analyzing Web Traffic For Different & Important Reasons

The analysis of web traffic statistics can be an invaluable tool for a number of different reasons

. But before you can use this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and use relevant. However, the data you receive from your host company can be overwhelming if you do not know how it applies to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly and monthly.

These figures are the most accurate measure of the activity on your website. Apparently, in the area reported seeing more traffic, better than can assume your website is doing, but this is an inaccurate perception. You should also consider the behavior of visitors once they come to your site to accurately assess the effectiveness of your site.

There is often a big misconception of what is commonly known as "hits", truly effective, quality traffics to your site. A hit is simply the number of inquiries received by the server. If you think about the fact that a hit can simply equate the number of graphics per page, you can get an idea of how the concept of views may be exaggerated. For example, if your homepage has 15 graphics in it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page of your site. As you can see, hits are not useful for analyzing traffic to your website.

The more visitors coming to your site, the more accurate interpretation you can get, having more accurate analysis of overall trends in visitor behavior. The lower the number of visitors, more visitors an anomalous few can distort the analysis.

The aim is to use the web traffic statistics to determine how well or how poorly your site is working for your visitors. One way to determine this is for how much average time visitors spend on your site. If time is relatively short, usually indicates an underlying problem. Then the challenge is to find out what the problem.

It could be that your keywords are driving the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use knowledge of how long visitors spend on your site to identify specific problems, and then to solve those problems, continue with the use of time spent as an indicator of the effectiveness of their solution was.

by: Michael SeoVida Francis

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