Android Beats Ios Over Ad Impression Shares

Combined Score For Smart Phones & Tablets

Android has gained more ad impression shares than iOS with 53 percent in both smart phones and tablet devices combined. The source for this percentage is Millennial Media, which records data for shares.

What this means is that the Android development has increased rapidly over the past couple of years, and continues to compete against iOS and other operating systems out there. It is one of the top competitors in the market for both smart phones and tablet devices. Consumers usually see iOS as the leading force in the market, but they have to keep in mind other factors such as compatibility, flexibility, and affordability. What sets Android apart from Apple is that it is compatible with PC devices and easy to use, and it is also open source which means that it is customizable for consumers. Above all, however, the main thing that has spurred so many sales is the price of Android products. They are not as high as Apple's products and they have a variety of products for consumers to choose from.

Android v. iOS

Both these competitors have fought to be on the top of the market, which is evident in their control of the majority of shares in the market. They both have fluctuated, each taking turns leading in shares. It may seem as though Apple is the loser for the moment, but there is always a winner, the consumers. Fortunately, due to the competition between these two companies, the result will always be a top notch product to fulfill the wants of the consumer.

App Impression Shares

Gaming apps have led the apps impression shares with 32 percent. The more people start buying smart phones, the more the number of gaming app shares will increase. Passing time with games is one of the most popular activities to do on a smart phone and tablet device. Games are constantly a leader in this area.

Other apps, such as traveling apps, however spring up and slow down during certain seasons. For this case, traveling apps increased by about 91 percent due to summer traveling. People use the apps to help plan their summer trips and look for deals for their vacations.

Market Ad Shares

A positive sign has shown for both Android developers and publishers who wish to run ads on web-enabled devices. The impression shares have increased by 200 percent with the release of devices such as the iPad, iPhone, Samsung Galaxy Tablet, HP Touchpad, and more. The percentage will only increase with the introduction of more tablets, since it is a growing market for tablets.

As aforementioned, Android is the leader in Ad shares for this Quarter, but it will be a close count in future Quarters. Apple will most likely take the lead in the next Quarter with the release of the new iPhone 4S, but the quarter after again may up for grabs. This is how it will play out since the Apple and Android developers both figure out methods to make their products different and better. Also previously mentioned, the outcome will always benefit the people who use smart phones and tablets.

by: D N Talaviya

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