Anhui: Anhui Into A "happy Tree" Into The Main Battlefield In Rural Areas

Appliance sales have entered "channel hegemony" of the times, manufacturers and business interests in the game, more and more lost their voice. Some national chain giant with its strong marketing capabilities, not only lowering prices, it has put upon the market risk transfer to the factory. Appliance manufacturers and chain in the process of dealing with both love and hate, for this reason, some manufacturers are trying to self-built channels.

While many people still set their sights focused on a white-hot competition in the secondary market for home appliances, some channels are starting to quietly distribution in 34 markets, to seek "rural surrounds the city." Recently, the reporter learned from the channels by the injection of well-being of the tree TCL after initial low-key operation in the electrical, in Beijing put forward a clear-cut 34 in the country entered the market, Anhui market has begun its pre-pilot of one of eight provinces, In the new round of expansion, will undoubtedly become one of the main battlefield of this battle.

"Happy Tree" is going to win the rural market

Although the relevant aspects

agreed that the outside world, "Happy Tree" is an independent economy, an independent brand and business strategy, but the industry in general is very interested in TCL its major shareholders, the industry that manufactured capital for the first time into the business, which also marks the TCL self-built home appliance chain have become a reality, the Chinese home appliance chain ecology may have such a strong manufacturing capital of TCL into the occurrence of major changes.

It is understood that the main chain management happy tree electrical appliances, communications and digital products, is the first located in 34 markets nationwide professional electrical chain. Zhang, general manager of the public to pay its claims, comprehensive coverage of this year, China's rural market, joining the chain to 800, the network distribution capacity of 80 million; 2007, 1500 expansion franchises, and ultimately 3,000 stores by 2010, capacity of 30 billion yuan distribution objectives.

It is understood, Anhui Happy Tree chain has been secretly developing savings. According to Anhui branch manager Bai Jinsong, last year in November, opened its first store in Ningguo, the operations of the current annual sales expected to reach 50 million yuan. At present, Xuancheng widely Germany, Jing County, joined more than 10 appliance companies. This will accelerate the pace of market expansion, the goal during the year in 56 counties in the province into 50 stores, covering 80% of the three, four markets.

34 markets usher in positive

With any home appliance chain in the past different, happy tree, made one appearance clear-cut stand 34 to enter the China market. In this regard, happy tree branch manager Electrical Anhui Bai Jinsong, said, happy tree into 34 market mainly caters to the needs of suppliers focus down, while after pre-market research and operation have confirmed large market in China 34 potential.

According to reports, the current consumer electronics market in our province mainly by Su Ningguo United States and other national chains, traditional department stores and separate from the traditional department store chains, regional electrical, appliance dealers loose three forms. Anhui appliance 34 markets most are family-run shop, small stores, quite a mixed bag, channel integration needed. At present 12 traditional department store market chain with fierce battle, chain business market share on the rise, traditional department stores are falling, while the lack of competition in 34 markets, the basic individual dealers still mainly estimated three Anhui 4 Market market holdings in 40 to 50 billion, for the chain for greater market space and to explore the potential. The data show that China 34 electronics market for half the national total, and maintain a 15% growth per year, which no manufacturer can ignore a reality. At the same time, this year's first document, and the two organizations proposed the building of new socialist countryside, the national policy for the home appliances to tap into the rural market, a huge positive.

Household appliances enterprises optimistic about "Happy Tree"

Happy tree quietly in the pilot, while 34 companies optimistic about the market by many household appliances.

Hefei 100 large electrical charge of people think that rural markets will set off a new round of high tide.

Anhui: Anhui Into A "happy Tree" Into The Main Battlefield In Rural Areas

By: polo

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