Animation Market In India Expected To Reach Approx. $1,200 Million By 2012

Kids are always enthusiastic about watching Cartoons

. Even the grownups are sometimes interested, too. They are not bored when they take their kid out for an animated movie. Infact they too enjoy it, as there were days when they themselves were kids and loved cartoons and animated stuff. But sometimes we wonder how these imaginary characters are brought alive. How the different cartoon characters are made to walk, jump, and dance, talk, etc. these all are the wonders of animation..!!

Animation is the quick display of a series of images to create an illusion of movement. The sequence of frames or images, very slightly different from the each previous one are displayed so quickly within a fraction of seconds that it represents a moving object or character before us. It is the same way how magicians use the technique of illusion to show us magic. They are so proficient in creating an illusion that we are compelled to believe that it is Magic. While creating an animation the viewing device displays images in rapid succession, usually 24, 25 or 30 frames per second.

Today, animation is used in many fields. The cartoons, 3D movies, games, etc. are all animated. The websites which promote businesses and ideas also include animated stuff because animation easily catches the eyes of the people. The enthusiasts believe that its more interesting to create an animation than to see it. Hence many successful careers are available in the field of animation.

The Indian animation industry includes 2D traditional, and 3D animation, as well as visual effects. India is budding as an outsourcing hub for animation and visual effects. This is all because, large numbers of international media companies are entering into joint ventures with animation studios in India. Animation sector embraces education, multimedia/web design, entertainment and custom content development. Punea a city in Maharashtra is competing with Hyderabad and Mumbai to be the country's animation hub with in recent times forming a group of professionals, training institutes and celebrities to implement the initiative.

The Indian Animation industry was forecasted to grow at Compounded Annual Growth Rate (CAGR) of 22 per cent till the end of2012. The said market is expected to reach $1,192 million by 2012. Some well-known institutes for animation in India are MAAC (Maya Academy of Advanced Cinematics), Asian Academy Of Film & Television, Zee Institute of Creative Arts Mumbai, Bhubaneswar, Image College of Arts, Animation & Technology, etc. Whereas come of the prominent studios (companies) are Buena Vista International India (Walt Disney International (India)), a subsidiary of The Walt Disney Company of USA, Cartoon Network (India), Future Thought Productions, Reliance MediaWorks Ltd and Tata Elxsi.

The entry of the international players in the Indian Animation industry together with the innovations would take the said industry a long way through in the near future of the global Animation Industry

by: rosstaylor

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