Answers To Three Common Questions About Software Localization And Marketing Translation Services

Are you developing a global expansion plan for your business

? With more and more U.S. companies turning to international markets for future profits, the decision to launch your brand overseas may be the key to remaining competitive in your industry.

Whether youre preparing software in foreign languages, or planning on launching on-the-ground operations, youll need to understand some of the fundamentals behind software localization and marketing translation services.

In this article, well look at three common questions global brand and product managers should consider before launching either software or marketing efforts overseas.

Q: How is software localization different than translation?

software localization goes beyond basic language translation. Software localization services adapt the product to a specific market and language, including translating the text and reformatting and testing the final product for the target language environment. Make sure that your software localization covers the entire product offering including the actual software strings, help files, documentation, packaging and marketing material.

Q: Why should I consider marketing translation services instead of hiring freelance translators?

With software localization and marketing translation services, theres a strong tendency to try and reduce expenses by hiring a freelance translators. translation and localization services go beyond translating English into your target market language, however.

For example, with software localization, decisions must be made regarding user interface issues, culturally appropriate imagery and icons, customer experience expectations, and technical platforms for publishing software. Translation and software localization services agencies understand the full-circle approach. Unlike freelancers, these service providers take into account language, technology, work-flows, project management, and future updates.

Q: How can we save money with our marketing translation project?

Preparation is key to saving money when it comes to marketing translation. First, youll want to select your languages carefully, and make decisions based on the viability of your products and services in the new language markets. If research tells you that your product would do just as well in a European language versus an Asian language, go with a European language first.

Second, dont be in a rush. Last minute translation projects can break the bank, and ample lead time will reduce the overall expense of the project.

Third, equip your marketing translation services agency with all the context theyll need to understand the tone and personality of your brand. When it comes to software localization and marketing translation, its important to translate the essence of your brand into other languages, including subtle connotations.

Finally, youll want to organize your content and software assets so they are easily accessible. Few things drive up the cost of a software localization and translation project like disorganized, duplicate, or inaccurate assets. The more time your marketing translation partner spends going back and forth with your team, the higher the project cost will likely be.

by: joseph

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