Apparel Agents Marketing: Promotional Gifts And Themes Into Focus
How many times a year to do brand promotions to increase brand value
, more than the number of times the damage brand image?? In Proxy Increasingly clear business mind.
"How to promote not only enjoys popular support can be achieved Sell "Has been the agency's development efforts. But a long time, Apparel Agents Business promotion is not a lack of new ideas, consumers have loved not see, was on hiatus, enjoy the fun diving is the price that consumers not only did not buy it, brand image but plummeted.
But agents marketing survey, I have a new discovery, do not know when the agent has been quietly on the promotion of understanding changed, and this change is affecting the entire Clothing Agents.
Gifts and promotional sudden emergence of the theme
This investigation, I definitely feel that now agents of the promotion of awareness is not simply stop at "increasing sales" and "dealing with inventory" level, but gradually vertical development, efforts to find a "promotion" at the back more value to the market. In particular the operation of the international big-name brands and first-line agents, such change becomes more apparent.
"Long-term marketing experience tells us that in the new market environment, the promotion has been more than a simple discount and price reduction, but on this basis, the depth of communication with consumers a powerful weapon." A Japanese Guo Yan said Beijing dealer brand.
We have to admit, in the current market environment, brand promotions overwhelming, but really let the consumer in mind and convincing but hard to see that this has seriously affected the brand position and brand value. A senior Marketing Experts say: "The way out is not a sales promotion for the current guise, but must address the promotion of the understanding, promotion is not just a tool to enhance sales, positioning it to the level of sales is too low, no way out. Promotions not hurt the brand Devil, on the contrary, if the operation of the promotion well, easier to establish consumer concern and understanding of the brand, is a good tool to promote brand loyalty.
This change in the performance of this survey is very clear from the "done several times within a year of marketing and brand promotion activities", and "what kind of product promotion activities mainly take the form of" fully explain these two points in .
Questionnaire in 2007, some 15.6% of the agents during the year without any promotion and publicity activities, while only 4% this year. Changes in the number of promotions are also very interesting contrast to last year and this year is not difficult to see that each agent to do marketing and brand promotion activities 1? 3 and 4? 6 options has increased, but 7? 10 and 10 But over the formation of negative growth. Visit to mining, the author and the number of agents spoke on the issue, the results reflected the full show, now clothing sales agents has become an independent system tools, not only to consider the ongoing brand strategy and competition and tactical issues, but also must gradually through the promotion of information and communication between consumers and build consumer interest and understanding of the brand, and maintain their brand and promote brand marketing. Apparel agents do not have stock on "promotion" of the era, how many times do brand promotion within a year to increase brand value, more than the number of harm to the brand image, this is a scientific analysis, and in the hearts of agents more and more clear.
From "product sales activities are to take what form" can also clearly aware of the existence of such changes, the feedback from the various market survey data indicate that the "buy gifts" and "marketing theme of" the way in many promotional has the absolute right to speak.
"Is also a let, discount, return the volume is double-edged sword, while reducing inventory to speed up cash flow, but damage to brand image, so that consumers are increasingly more and not the end of grievances. Especially the well-known brand or a new opened stores, counters, both 'quality' of the restrictions, but also popularity and cash flow of demand and stimulate consumption is to stimulate sales, to maintain the image of the point of view, a more decent to buy some gifts to 'feelings' to do content beyond the simple price of abstract figures, it can adapt to today's growing pursuit of 'spiritual pleasure' psychological meet. "Guo Yan said.
Whether to buy gifts or themes are actually on the market today promotion rational consumer to consumer in a concrete manifestation of emotion, thus making high-quality clothing companies may price from the low-level hard-fought to get out, threw himself into higher added value of brand building in order to strive for greater market space. McDonald's is a typical building in order to promote the brand a classic. It is said that McDonald's is the world's largest hamburger maker, is also the world's largest Toy Manufacturers continue to sell in Hamburg, it is also thinking of ways to attach to a culture of Hamburg, Hamburg, so that more spiritual, but the approach is to promote, brand and people in the spirit of exploring deep-level communication, play a huge role, too, are the basis of understanding to establish a brand and loyalty.
by: lili
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