IPhone teaches the people in science and technology industry to understand the true
meaning of [The users` experience is the key competitive force" through the touch screen which is easy to use and the software technique. As to Apple company, usability and operating convenience are the soul of product instead of selling points. So are iPod and iPhone. The users` experience is a problem that is easy to say but difficult to practice, and people pay more attention to it, there is only a few companies can do it well. User experience is not a shocking innovation, but do well many details that are not paid attention to. As Steve Jobs wisely pointed that, "the important thing is not what you can achieve, but how you achieve it.