Appliance Giant Sights On High-profit Sectors - Refrigerators - U.s. Refrigerator, Meiling

Increasingly diluted air conditioning color TV prices steady profit growth

When the TV flat face brutal war, while the air conditioning was out of the steady growth of the graceful arc, attracted its attention to the home appliance giant, has a high profit and high growth industry?? Refrigerator. According to the data, the current domestic refrigerator manufacturers have reached more than 100. Last weekend, investment 1.17 billion U.S. ice wash industry Industrial Park was completed in 3 months ago, at the Konka white Chuzhou Industrial Park, completion of a refrigerator production line put into production. Hisense Kelon had entered together, Changhong M Meiling, home appliances giant spoiler, let a quiet refrigerator market has become frequent hiccups have risen. According to industry sources, the refrigerator industry, competition is inevitable in the next two to three years the market will set off a new round of refrigerator war.

Five sub-brand food cake 800 000 000

According to statistics, Shenzhen, the market capacity of the refrigerator for more than 8 million, is expected to more than 10 billion next year. Haier, Siemens, Panasonic, Samsung and LG occupied the top five brands on the refrigerator for more than 72% market share. Among them, the Haier average from 23.8 to 25 percent of the market share sit tight in the top spot. The remaining four hours of intake of foreign brands on the door, multi-door refrigerators, high-end market cake.

Haier refrigerator, according to product manager of Shenzhen Hongda He introduced this year, Haier refrigerators more than 60% overall increase, "11" period, on the door has been explosive growth in refrigerators, Haier will sell only 405 units, six refrigerators, French on the refrigerator door burst in demand personalized products. Appliance store personnel said that in the Shenzhen market, the high-end products account for over half of the refrigerator market share in high-end products to hit the joint venture brands mainly so favored, more than million refrigerators a great market in Shenzhen. Currently, Samsung, LG and Siemens have set up in China on the open refrigerator production base, with the high-end refrigerators and gradually sells the securities industry, to Siemens-led foreign brand ushered in the development of China's refrigerator market, the most rare opportunity.

Upstart spoiler to have a share

Refrigerator industry is relatively stable and higher profits for the core technology suffered the pain, suffering diluted profit appliance giant to find a way out. According to industry sources, refrigerator products have 25? 30% gross margin, it is apparent, has color TV, air-headed to the refrigerator home appliance giant fishing gold market and will have a good reason. In fact, Konka and beauty can not be white market, new army, the two major home appliance giant in a few years ago, planted in the refrigerator market, a chess game, but this year the white industrial park Konka refrigerator production line in operation, the U.S. ice industry, industrial washing Park completion of two major movements in the industry Steal the limelight. Konka said that in 2010 the first army to join the ranks of white-power market, while long-brewing large white power structure of beauty, then bring beauty, Rongshida, Hualing three brand Reloaded, announced in 2009 before the impact of industry two strong, which people could feel the refrigerator upstart ambitions. The old fridge giants through mergers and acquisitions Hisense and Changhong have also released earlier pronouncements, Hisense Kelon announced acquisition of Kelon Fridge 2010, aimed against China's first in the world top three, Changhong and Meiling, after the acquisition target location 2 and tertiary markets, announced four major brands in the domestic refrigerator industry in "Paul the second red one."

Good wishes still need market-proven, reporters learned in the interview process, currently trade on the performance of the refrigerator the nouveaux riches, who still wait and see attitude. In any case, appliances biggest names spent a lot refrigerator enclosure made power industry, the future market structure is still variable.

by: gaga

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