Appliance Sales Will Be Divided Giant Merger Intensified - Gome, Suning, Yongle - Hc Network

Appliance giant States United States Electrical appliances

, today announced the full acquisition of the appliance business in Jiangsu Golden Sun, Golden Sun, Jiangsu existing within the eight stores will be fully incorporated into the State system of the U.S. stores. So far, Gome stores in Jiangsu market close to 30.

It is reported that in the Jiangsu Jiangsu Golden Sun

Home appliance chain Third largest, its "birthplace" Changzhou has been more than 50% market share. The end of 2003, Golden Sun into the provincial capital of Nanjing, the market more than a year after a struggle, the national home appliance giant in Jiangsu Province under increasingly fierce offensive began previews too weak. This year

(05 years) in March, Gome spent 180 million yuan in Nanjing, the first Golden Sun eaten "First Circle" Xinjiekou store and surrounding suburban counties of Lishui shop, establishing a beachhead in Nanjing. December 7, the National Headquarters and the U.S. in turn Changzhou Golden Sun 8 stores all in the bag, the total business area of the 8 store nearly 5 million square meters, the total

Sell More than one billion yuan.

Sun, general manager of Gome chain of a small development center told reporters the deal, Gome will not completely reinvent the wheel, but to join hands together to create a new Golden Sun enterprise name?? Golden Sun supreme, in the future In addition to the original head of the original Golden Sun door signs, Gome will also appear in the LOGO. This dual

Brand Operation The pattern for the first time in Jiangsu attempt. Nanjing University of Finance and Professor Liu Su that country the United States, Golden Sun Extreme dual-brand operation, it may be expedient for the U.S. State. Over the past two-brand home appliance chain operations after the acquisition by a firm footing, without exception, will be unified as soon as possible to the main brand, such as the East Chak Wing-lok, communications, and Wing-lok, hundreds of Paradise, this all changed to Paradise.

Year (05) Home appliance chain began, "oligopoly takes all." Reporter found that weak forces into the area the original "M" has become the usual shortcut home appliance business. 2005 almost became the home appliance chain M bumper year in the future this trend has become increasingly evident.

Year (05) Early in April, Nanjing

Five Star First announced the acquisition of the "in John Winton" Alliance

Qingdao

. That same month, Gome acquired Harbin, Heilongjiang appliance sales industry leading black swan, in July, the acquisition of China Paradise's 32 mainland stores Tsann Kuen. Consolidated its dominant position in Shanghai, and get store in Fujian edge. To August, it is repeated. August 1, Shenzhen, China the United States as a whole easy to eat well at home, August 17, Yongle formally join forces with Xiamen Best Man. Throughout 2005, the giants were all around Happy Valley in the enclosure, mergers and acquisitions continue. Appliance giant through acquisitions, can easily enter the area to enter the market.

by: gaga

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