Appliance Store Prices Inevitably Determined "bad-mouth" - Refrigerators, Washing Machines

Procurement of raw materials and upstream cost increases

, has forced the most competitive prices along with consumer electronics enterprises, this may be a sign of overall inflation

3 12, Gome to a 18.6 billion purchase large orders, more than 40 days to curb the spread of air-conditioning "price hikes" rumors. Hold appliance store, Gome 18% market share firm "badmouth": air conditioning Price will not rise this year.

But Southern Weekend reporter found that many appliance manufacturers have improved the new ex-factory price. Even some changes to the original manufacturer by product type, then the way to new "dark rose" debut. "Any individual is capable of reversing the momentum of this round of price increases, because the whole industry chain are rising." Leading domestic home appliance business, a king of the veterans told the Southern Weekend reporter.

Previously, refrigerator, washing machine manufacturers have already been firmly pressing the "prices" banner.

1 4, Siemens home appliances home appliances the first to announce its nationwide rose 3%? 5%, refrigerator, washing machine Bosch also announced price increase of 10%; February 22, Haier announced, followed by white household appliances rose 7 %? 10%.

Within the appliance industry, people used to refrigerators, washing machines collectively known as white. The reason why "ice wash, regardless of home", because the two products, just stagger the short season, can the effective use of production line capacity form of complementation. But in recent years, rising raw material prices, have made a lot of small brands loss of living space, there are only 38 in 2007 washing machine brand is out of the market.

The State Council Development Research Center, Lu Renbo that: when the cost of household appliances integrated within the enterprise rose by more than able to withstand the extent of the digestion, the industry will usher in the industry, "clearly rising."

White in years because no major technological changes, making the top ten industries occupy 90% of the industry market share, the formation of relatively stable industry structure, therefore, compared to other home appliances, refrigerators, washing machines and household appliances manufacturers chain stronger bargaining power, prices faster??? by Haier and Siemens brand, led by a strong lead in response to rising costs and pressure on prices. "Some manufacturers now can not even publicly announce prices, but also a way to introduce new products to achieve price increase in disguise price hikes." Lu Renbo told the Southern Weekend reporter.

Now more concerned about ordinary people, white rose in the end product of the number of upstream raw materials? Will the future of white electricity prices rise?

Wang told reporters based on the Southern Weekend: white home appliances some of the current raw materials mainly steel, copper and industrial packaging such as the price of three.

One of the main raw material

refrigerator cold-rolled steel price has increased from 20% last year. Last year, the normal price of cold rolled steel is 5,300 yuan -5.5 thousand yuan / ton, the price soared after the Spring Festival to 6100 yuan / ton in April is likely to reach 6,500 yuan / ton.

Prices have not yet finished, according to Q2 this year, Baosteel announced price adjustment information, ordinary steel prices rose 800 yuan per ton, including hot-rolled steel up by 20% cold-rolled steel rose 17.7% increase. Then came the Anshan Iron and Steel, Ma so sharp steel price adjustment of information.

King told the Southern Weekend reporter of

, although the Chinese steel industry is expected to supply exceeding demand in 2008 (total 530 million tons, the total demand for 502 million tons), upward pressure on the limited, but the cost of iron ore rose 65% this year This will make steel into iron was 400 yuan / ton; with factors such as rising transportation costs of coal, steel cost increase of at least 500 yuan / ton. "Steel prices in the range of season 20%, off-season steel prices would still be more than 10% increase." King of recognition, it has been heated appliances for the competition, and the pen very large overhead. Just to refrigerator side and rear panel, for example, generally use the cost of steel is 100 yuan / sets, materials rose 10% -20%, which means the whole refrigerator production costs will increase by 1%? 2%.

by: gaga

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