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Appliance Tm To: Standard System Rules Yet To Be Perfect

Appliance Tm To: Standard System Rules Yet To Be Perfect


Old Lee downstairs master bike trip last a little "depressed", the original bike in the repair of spare time, take the opportunity to recover some waste home appliances earn money for his Tobacco, and now about starting from home appliances exchange old for new policy , not without emotion, said: "No standard appliance recycling market is finally cleaned up."

Recently, the Ministry of Finance, Ministry of Commerce, Industry and Information Technology Ministry and other ministries jointly issued a "home appliance TM to the implementation of measures" (hereinafter referred to as "measures"), on the appliance TM to the subsidies, the operation process and organize content such as making specific provisions. "The Appliance TM to not only the strict requirements of the products subsidized price, process and, more importantly, also on the recovery of business intelligence was strictly identified, this is a Chinese home appliance market, top-down reforms." China Video Industry Vice President Hao Yabin told the "China Electronics News" reporter.

Rules cover two main areas sales recovery


Streets and neighborhoods in urban areas, we can find some on bicycles, tractors with one "high recycling TVs, refrigerators, washing machines, computers," walk around recycling old cards and other electrical appliances, "guerrillas" . These turned out to be the main force recycling of waste electrical appliances. The future, that affect the industry for several years, no formal way to change the acquisition. "Measures" that include home appliances TM to subsidize the product range of varieties: TV, refrigerator (with freezer), washing machines, air conditioners, computers, category 5. Subsidy limit: TV 400 yuan / sets, refrigerators (including freezers) 300 yuan / sets, washing machines and 250 yuan / sets, air-conditioning 350 yuan / sets, computer 400 yuan / Taiwan. TM to the purchaser when buying new appliances appliances direct subsidies reported by the sales of businesses to audit the financial sector, and to meet the requirements on the spot payment subsidies. In addition, all purchased within the specified time from the hands of people buy and sell to the designated Jiujia Dian dismantling dismantling of successful enterprise appliance recycling business, enjoy the freight subsidy.

Chen Gang, deputy secretary general of China Household Electrical Appliances Association told the "China Electronics News" reporter, appliances TM to major home appliances industry is good news, start the second round of the national policy of expanding domestic demand, one of the measures. This year, a series of policies in countries such as home appliances and other relevant policies of the countryside, the rural market appliance sales increased rapidly, but the urban market, home appliances sales overall are declining. TM to policies aimed at the urban market, home appliances in the city has a relatively high penetration case, the potential need to change the city needs to actively demand.

Haoya Bin said, appliances TM to the state of the appliance business has a policy of incentives is a major good news for the industry. TM to the formation of echoes with the Industrial Promotion planning, will further increase the intensity of industrial transformation. Although the TM to only nine pilot provinces and cities, but this policy is likely to be the same as home appliances to the countryside to promote throughout the country.


Suning Appliance Fan Zhijun, executive president of the North China Region, said: "In line with national policy, Beijing Suning TM to the special working group was set up in Beijing started TM to consumer preference research. After two weeks of research, we found that consumer demand for the biggest color TV updates, an updated user demand up to 40.06%; followed by the refrigerator, the ratio reached 25.33%; washing machines needs updating ratio of 15.83%, air conditioning, computer updates the demand rates were 9.95% and 8.82 %. "

Learn from the experience popular home appliances to the countryside

Relatively appliances to rural areas tend to cultivate more new customers, trade-in is intended primarily for users to use the old appliance. This policy will have a solid already mature, an important impact on the secondary market, if the appliance manufacturers to seize this opportunity to have the opportunity to change the current market competition.

This "one old and one new" covers exactly seamless consumer electronics market, the sale of the business, industry stability and the promotion of domestic demand have played a positive role, and TM to have learned in the implementation process of the appliances to the countryside Many of the experiences and approaches. Operation of home appliances such as the countryside draws in part on the simplified procedure, directly from the appliance sales department in charge of the audit to reduce the approval of the link. In addition, the distribution of subsidies by the central government is responsible for 80%, 20% of local fiscal responsibility.
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