Appliances + Bedding = Sweet Dream$ For Appliance Dealers

You and your customers will sleep better when you add bedding to your mix.

I am sure by now you have heard and read about the hottest trend in retailing known as Bedding Fever. Its sweeping the nation. Appliance and electronics stores are the dealers who are getting the bug. You may be asking yourself why are appliance and electronic dealers getting into the bedding business? It is actually quite simple. Bedding is the most natural and organic progression of adding products to an appliance and/or electronics store. Bedding brings in traffic, offers high margin opportunities, requires low inventory dollars, and provides high inventory turns. In the world of full line furniture stores the average bedding department is approximately 2000 square feet. In an appliance and/or electronics store it is typically half that. However, it doesnt usually take very long for an appliance and/or electronics dealer to start thinking about expanding that space. Once they realize the profit opportunity that is presented to them they will be looking for ways to work more mattresses onto their floor.

The fastest growing segment of the bedding industry is specialty bedding, which includes memory foam, electric adjustable ensembles, and latex. Conventional bedding, on the other hand, deals with the inner spring mattress. Specialty bedding has become an extremely important segment to the industry. According to the 2011 Mattress Industry Report by ISPA (International Sleep Products Association), since 2010 the sales of specialty mattresses have increased from 25.2% in 2010 to 29.4% in 2011. Also, according to ISPA, the dollar value of non-innerspring mattresses has increased substantially from 2010 to 2011 by 29.6%.

One of the largest opportunities has been the addition of power bases. The power base enhances specialty bed by allowing for a greater increase in sales profit and revenue. Today, making the most of every dollar is imperative and this is a great opportunity to do just that. The target consumer for the product has expanded exponentially. It is not just a mattress for the older generation, it is now being made and marketed for everyone. Todays lifestyles have changed to a point where people are no longer chained to their desks with a computer. They now would rather work on laptops and tablets, so this type of bedding allows them to lie in bed in propped position, which is not only good for their neck and back, but also comfortable. Power bases also allow for better positioning when watching television, elevating feet for better blood flow and heart health, and propping in a comfortable position for reading.

As a result, the consumer market has expanded and grown with increased consumer demand. The attachment rate for power bases, if sold properly with specialty bedding, can be astounding. In fact rates of 25% are common. Imagine the additional profits. Selling mattresses lets you expand even further with add-on products. Selling top-of-bed products such as pillows, sheets, top-of-bed linens, mattress protectors and pillow protectors can increases the average ticket and profitability of the sale, while fulfilling your customers needs. These customers are your customers, why send them to the competition for these additional high margin products? At PrimeTime!, Nationwide Furniture is offering turnkey solutions with the introduction of bedding and home furnishings in-store galleries. These galleries provide in-store layout, recommended product mix, POP/POS, and advertising materials. Nationwide Furnitures home furnishings gallery starts at 2,500 square feet while bedding galleries can utilize as little as 800,1,200 and 1,600 square feet. Of course, with a little creativity we can help you make more or less space work. Consumer demand for bedding is increasing, making the addition of mattresses a smart move for electronics and appliance stores. Since sales for specialty bedding have increased exponentially from 2010 to 2011, the future for this looks very bright. With the addition of power bases and top-ofbed accessories you can increase your profitability resulting in a better night of sleep for both you and your customers.

by: nationwidegroup

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