Appliances: There Is A Addiction Called Marketing "after 80" - Appliances, Marketing -

"80," so you can say that this group is the highest educational level of the current generation

. Figures from the Ministry of Education: "After 80" group reached 91.8% penetration rate of compulsory education, senior secondary education gross enrollment rate of 43.8%, the number of higher education is rising year after year, the proportion of university enrollment continues to increase. All this in the description, "80" after the generation is to have high intelligence, high-quality, highly educated newcomers, their behavior and value orientation will be products and services in various sectors of development and change management theory as well as play a lead of role, because this generation is the job immediately or have entered the fresh forces, but also the potential future consumption growth, the work they decided the level of personal disposable income, while personal disposable income will boost consumption and therefore China's next five to ten years as the consumer market will grow this generation presents a different kind of Guanghua.

Qingdao "80" after the "panic marriage" behind

Qingdao media reports early in March this year, "after 80" young men and women rushing to get married, aged less than 25 years of age "80" after one after another into the marriage hall, the "panic marriage" has increased substantially. Qingdao City, North District, the district marriage registration department of Statistics, 2005, aged 20 -25 years of age married young women registered for the 1077 people aged 26 -30 years old married female registered 1008 people, "80" after married women Registration has already far exceeded the number of "70 after" women, especially in the 20-24 age group "80," so much as more than 700 people, who just turned 20 years old married have 19 people registered. In the other district marriage registration office, the young "after 80" is also a large number. There are signs that "after 80" of the "panic marriage" in the country's major cities are quietly coming.

's Survey, the "panic marriage," There are two main reasons: first, the cause of the children and the second is fear of old age hard to marry. Appears in a number of experts and scholars, "80" after the "panic marriage" walk in "70 " in front, in fact, have a deeper social causes, compared to "after 70", "80" after the object either in the intention to find Online or obvious, or the screen before the blind date type of program, time involved and the relative performance of active early. Another relaxed environment for the growth may be the formation of the "panic marriage" for a reason. And the last century 60's, 70's than people born in, "80" after the love the environment much better, they dare to challenge authority and traditional concepts, their economic and personality more independent, more willing to marriage as a kind of lifestyle choices. However, in recent years, Qingdao increase year after year people look at the divorce, "80" after the proportion of young people also showed a rising trend, showing that "80" after the group's outlook on life, values and behavior patterns, thinking tends deserves further research. As more businesses are seeing huge consumption potential of this group, merchants have launched the "please" the group's products and services to early fought over "80" after the consumer market cake. Can be expected only with the "80" after people get married starting a family related products and ancillary services in the next few years will show a blowout explosive consumption.

"Super Girl" Entertainment subvert what

"Super Girl" is not the Super Girl Super Girl. Such a limit is not limited to age, sex won the top three of Super Girl Li Yuchun competition, Bibi and Zhang Liang Ying to television screens in 2005, "is not a light burn," "Super Girls" to bundle on the Mengniu Mengniu's national market also "burning up", sales skyrocketed, Mengniu really was a cow.

Our attention to the "Super Girl" phenomenon and Mengniu business marketing "show", but also noted that marketing "after 80" of new media such as Internet, mobile communication in which the role of unusual. New media-extensive and inclusive, the total subversion of the arbitrary nature of traditional media and authority. Walk a huge amount of peers on the Internet fans in the air transmission of information, and then selling each one its own, rather than in the traditional sense of the circle of experts and professional evaluation of scale considerations. We found a new mechanism of artistic production and dissemination of a new generation of derivatives spread ideas and methods; new art, new products and services to the formation of groups to be attached to change the way these needs.

by: gaga

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