Appliances To The Countryside: Tcl Rewriting Induction Cooker Market Structure

5 14, the latest news from the Ministry of Commerce

, the new round of products "

Appliances to the countryside "The bid results were announced

TCL Reaching the top, its declaration of 11 models cookers products in 31 provinces (municipalities and autonomous regions) across the board successful! TCL cookers to rural areas as big winner of project tendering.

Inherited a consistent brand proposition TCL, TCL

Cooker Also committed to doing high-end products with a focus city in the high-end home market. With strong R & D accumulated over the years, TCL cooker gradually formed the core strengths of their products to "wide pressure operation, the economic energy saving, fashionable appearance, easy to clean," being in the high-end urban families of all ages.

"TCL cooker positioned in the high-end products, has been main city market, and the present

Home Appliances Preferential policies to the countryside, so that TCL cooker on price can be accepted by farmers. Moreover, compared to other appliance brands, TCL brand over the years accumulated in the rural charm, it will be a unique appliance market TCL tool. Price concessions and assistance under the dual brand, TCL will rewrite the appliance market structure. "For the home appliances market opportunities brought by the countryside, TCL Cooker people confidence.

Appliance market loner in rural areas

Present, the traditional center of the city the main battlefield of the home appliance industry slowdown, ownership has become more saturated, while more than 2,800 county-level cities in the country and not less than 50 000 of the Town, in recent years, annual 15% of the steady growth rate, which contains the TCL attracted many companies, including electric stove eye.

However, the strict product quality control and production process to keep improving, the appliance determines the price not too low TCL, which become the stumbling block in the rural market expansion. And many manufacturers are not the same, TCL cooker is not in accordance with the spending power of the rural market, lower product quality, introduction of low-end products at relatively low prices.

For this "does not matter" approach, TCL to explain aspects of the case: the one hand, TCL can not seize the current market to give up their content and brand positioning, because only those with brands that have the long-term vitality of the other side, increasing the living standards of rural households, the price is not the only farmers to purchase standards, quality and brand have become an important reference.

Home appliances bring new opportunities to rural areas

Government launched a vigorous policy of home appliances to the countryside, which makes TCL cooker to see a new dawn. With strong strength and excellent after-sale products

Service Quality, in the first round of the appliance list countryside, TCL one successful line of products.

The industry experts predicted that "13% discount will be exploded in rural market

Small appliances Market. In recent years, the demands of rural areas, appliance and

Microwave ovens Will become one of the most popular product. "

Had consistently good in the rural market TCL induction cooker, the new preferential policies to quickly adjust strategies, expand the rural market in the ambitious new journey. A low-key operation of the market changed in the past, TCL cooker all the moves, the industry is to deliver a voice: TCL cooker from the original dark horse in the urban market, and a national market leader in the industry, and home appliances to the countryside is the turning point.

Rewritten cooker market structure dynamics of the market

TCL appliance market is not good to be true ambitions, a huge rural market, professional quality, rural people's TCL circumstances, home appliances to the countryside in the price of the appliance to break the ice after TCL, have been fully released, into a powerful driving force behind the market.

According to the Consumer Electronics Association, this year's 34 home appliance market reached more than 2300 million of capacity.

Appliances To The Countryside: Tcl Rewriting Induction Cooker Market Structure

By: weihua

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