Approaches To Printing On A Budget

Tired of the high cost of producing your poster printing

? Do not be. There are plenty of ways for you to save on costs and work on the minimal budget you have. If you want cheap poster printing, here are ways for you to cut your printing costs.

Resize your poster. Instead of doing it the usual way, print smaller versions of your poster printing. The smaller your dimensions, the cheaper it will be on your printing price.

Go for standard materials.

Switch to using the standard paper stock for your poster. Although you would want for your marketing tools to be durable so they can have a longer life, there are standard stocks that can resist minor damages without you having to shell out too much money. Using thicker and more complicated materials just adds to the overall price of your print job.

Go for spot color printing.

As you well know, colors in your poster mean your printer will use different inks. Inks mean costs. The more inks used, the higher your costs. So stick to spot color to save your money. Try to apply one or two colors to add life to your design. Or you can also choose to work on varying the shades of one color to create an effect of different hues in your poster.

Go for wholesale.

Or bulk orders. Be sure to have your printer produce a big number of your print collaterals as you can definitely save on costs this way. The more you order, the more likely that you can decrease the price of each piece of your marketing tool. So be sure to print at a time when you really need a huge amount so you can get a discount from your print provider.

No to instant printing.

If you have not noticed it yet, printing any sales literature gets more expensive if you want it done earlier than the usual turnaround of your print provider. They would have to do a quick job, which means they would have people working on your print order 24 hours, not to mention the overhead costs. So they would definitely charge you for that. Have your materials printed way ahead of your marketing schedule to avoid rush orders. You not only make it easier for you to work on your budget, it would also give less pressure to your provider if they can have their usual time to prepare to print your order.

Try these techniques now and see a big difference in your printing costs.

by: Janice Jenkins

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