So, that was just the brief of approval of the affiliate based on his application form, once the affiliate manager goes through the application of the publisher his profile fraud could be easily detected if he keeps the above illustrated points in mind.
Now, the other type of fraud which should be kept in mind is an on going process i.e. the activity fraud. Now, analysis of the activities of the publisher is a long term process which works after the publisher has been approved. Once the publisher has been approved his activities are noticed like,
If his conversion is coming too high,
Duplicate IP address
Days with no activities and many more.
If any of these hustle and bustle are detected, than there must be something dice about that publisher similarly there are various other factors. As such there are no hard and fast rules of detecting the activity fraud of any publisher that can only come after a long experience.
Any way lets get back to the final process of approving the publisher. If the publisher deems to be legitimate when the verification call has been done, check whether the publisher has been banned by other, Direct Track networks using Intranet.
Now final step would be to send the welcome e-mail to the publisher and then you are good to go. The story does not end here to detect the activity fraud; the affiliate manager has to keep on monitoring the affiliate. So there is lot more to it after the publisher has been approved. If a right publisher is approve he is their for once and for all.