Are Authority Web-sites Greater Than Mini Web Sites?

Are Authority Web-sites Greater Than Mini Web Sites

?

You are the only person in a position to determine if an authority site or minisite is most appropriate for you and the market you are involved with. When it comes to these two kinds of sites, it's best if you don't make broad, general statements about them. In the internet marketing world, you'll find lots of people who have strong opinions about this that aren't likely to change. However, having an open mind about each model will serve you very well. The more open-minded you are, the more options you have and the more money you can make. To help you make up your mind, we'll explore some of the pluses and minuses of authority sites vs. mini sites.

Mini sites and authority sites both have characteristics that give you certain possibilities, and also certain limitations. Even when the two types of sites target similar markets, they'll be doing so in a different manner.

If you have many products you're promoting within a certain niche, you'll probably need a larger authority site to do this. Mini sites would enable you to market one specific product, but not a large variety in this niche. Depending on your market, and the number of products you want to sell, you have to decide which model is more appropriate.

Google has made sure that getting a minisite ranked highly is a lot more difficult than it used to be. The attraction of minisites is they are easy and fast to build, plus the profit realized will be much faster than with an authority site. People buy blue chip stocks to hold onto, and people build authority sites to develop and grow over time. Authority sites are the classic type of investment for future ROI - hopefully. It is much like buying large quantities of stocks and holding them for many years. Even though it takes time to rank an authority site, that is ok because the owners are not in a rush to do it. But once it does, then you can monetize it very powerfully and earn more than you will from a handful of mini sites.

When you consider how much effort it takes to build an authority site, you also have to realize that the potential gains are greater as well.

What we mean is if a visitor lands on your authority site, then all the content present represents more opportunities to you. You can have your site set up so that visitors are encouraged to move from one section to another. The larger your site, then, the more potential there is to make sales when people visit it. A mini site cannot compare with the scope and diversity of an authority site in this regard.

A lot of marketers wrestle with the question of going with minisites or an authority site, or two. You will see this type of debate between people of very little experience in online marketing. Every method of marketing on the net appeals to someone for their own personal reasons. No matter what, you have to make the call about what you ultimately want to do with business. Both structures and approaches involve learning things that will aid you in some respect, so why not learn about both of them.

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