Are Blogs Dead A Look Into The Internets Premier Marketing Tool
The explosion of social networks available on the Internet today is quite overwhelming.
A newspaper daily in USA has reported that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Facebook has become the Walmart of Internet.
The facts suggests that Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day. The statistics for the number of blogs on the Internet suggests, 158 million blogs floating around, and the question aroused is, that blogging is dead.
Its not an easy thing to keep up blogging. Many SEO company owners urge brands to start blogging but brands are not able to leverage it after a month or two because its so labor intensive.
Half of those blogs never see the light of day, either because theyre abandoned or no one reads them because theyre too self-promotional. That leaves us with 79 million blogs, which isnt a small number.
A study by a University says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies.
Those companies arent blogging because its hard:-
to generate good content even once a week
to cultivate a community
to grow traffic
Its a thankless job most days. So people throw something up there that talks about how great the company is, if only to check off blog today from their check list.
And the blog fails.
In contrast, the fact remains that the art of blogging has been around for decades, and many new businesses are just about starting to realize the true impact blogs can have on their internet initiatives. The result has been that the business related blogs are popping up everywhere, with a hope to leveraging it as a very marketable and profitable SEO tool.
Every site in the industry could receive a healthy boost in the search engines simply by posting regularly to a company blog.
When used correctly, blogs can be an invaluable tool for your search engine marketing campaign, helping to create a deeper level of content, rank higher in the engines and increase organic search engine traffic.
Major reasons for the companies to try social Networking:
Corporate acquisitions stymie innovation
Tech blogs are experiencing major talent turnover
The audience needs have changed, they want: faster, smaller, and social
As space matures, business models solidify giving room for new disruptors
This is a normal business trend in any new industry: New entrants, formalization of a new business models, and a series of business exists. Unless the authors will be able to make blogging part of their business model, sustaining blogging is a challenge.
Social networks have the ability to reinforce your brand, drive traffic, introduce you to new audiences and open up new networks.
But the primary vehicle to drive forward may vary depending on the business.
With some new innovation, social networking may die, rather we would like to see it, gradually integrate more with blogging and hopefully see the pendulum swing back to a more balanced view.
by: Stella Richard
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