Are Executive Coaching And Training Enough For Todays Competitive Telecom Industry

In todays fast advancing world it is essential to take right decision on the right

time and when it comes to the business world a decision taken by a company manager can take the company to the top and a wrong decision by the an individual can get the company go bankrupt.

We will observe that in telecom industry each company is trying to capture market share of other company but the leader of the industry is that company which has the biggest market share. Leading company of the industry is always the one which has maximum knowledge about the customers and managers to take right and on time decisions by making use of the knowledge. The ability to analyze this information and make sense out of it is an art which comes with either experience or training. Telecom companies always need experienced and well learning individuals who are unfortunately not available in Pakistani market. This is the reason why telecom companies have to hire expatriates with high profile experience on heavy wages. These heavy wages are proving to be heavy burden on financial sheets of organization. Due to this, different companies have to give telecom training and executive coaching to the current employees of their companies and later on appointing them on the position for which they have to hire professionals from other countries.

In executive coaching and telecom trainings high ranked individuals of the telecom company are coached by the other professional people who work in the same field. In these executive coaching sessions it is taught how to analyze the business situation and provided information, techniques they can use to solve a business problem.

Telecom training covers the technical aspects offering courses like IP TCP/IP training, WiFi wireless WLAN and mobile wireless training courses etc. Courses like these help the employees of Telecom Company to make their performance better.

Courses like these are not enough and for a company to capture market share from the competitors. As we see that all the telecom companies provide facility to make calls on different numbers, making them alike but it is the product which makes them different. It is the innovative packages and services offered by the company which make them attractive for the customer. For this the upper management should be innovative and should have better understanding of the market that when that product should be launched. The telecom training and executive coaching do help managers to perform better but they fail to help them in being innovative and develop ability to understand the market, as each market has its own customer buying behavior. On the other hand if this executive coaching and telecom training sessions are available for them then so is for their competitors. At the Center for tele-information technical university of Denmark four researchers named Morten Falch, Anders Henten , Knud Erik Skouby and Reza Tadayoni did a research with the name of Innovations in Telecommunications: The Case of Denmark in which they stated that the effects of innovation on the competitive environment is that innovations may result in the increases of market shares of the innovative operators. Therefore in order to be successful the telecom companies should think out of the way to survive the intense competition of the industry

Besides, innovative employee companies also need them to have understanding of the market. So telecom companies should encourage each manager to be the mentor of his or her junior and at some time these managers can be paid extra in order to confirm the behavior of mentor ship in order that the financial expenses of the company can be decreased which it spend on the training of company employees. The company should encourage the culture of mentorship and should encourage the managers to develop a relationship of a teacher and student. This practice will produce better result than result achieved by executive coaching and telecom training sessions.

We know that it can happen that if the conditions do not change in the industry for a long time period. A new manager in the area can take good decision but if the market conditions entirely changes then it is very difficult for the very manager to take a good decision but manager with understanding of the market can take right decision by keeping in mind the moods and buying patterns of the consumers.

by: Anna Williams

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