Automatic renewals. Another word for this is forced continuity - the record industry was first to do this. If you've ever seen one of those "Get 14 CD's for Just ONE Penny!", you know what I mean. There are some legitimate companies who refuse to play this game. So is it worth it to pay a bit extra for a year's access?
Often the answer is... yes. Most of us never imagined needing email. But once we got started, we realize we never want to give it up - it' s just so handy! Well access to reverse phone information is the same way...
We are suddenly endowed with the power to snoop - an eyeglass that now allows us to see things we could never see before. Even if you never become "additcted" to reverse phone searches - it only takes a couple of searches to pay for a year's worth of access. Most people find it soon pays for itself.