Are Relevant Backlinks More Powerful?
Are Relevant Backlinks More Powerful?
Are Relevant Backlinks More Powerful?
A war is raging in the SEO community. The sides are uneven, the facts skewed, and the truth unknown. As with most things search engine related, we can only make educated guesses as to what the facts are. The subject of that is causing such divided opinion? Whether or not relevancy plays any part in the power of a backlink. Only Google knows the truth; however we are all free to speculate.
First let me start by stating that relevant backlinks are of course preferable for one simple reason: that they may send additional targeted traffic to your website. A visitor reading whatever page or article that your backlink is posted on, is more likely to click on it and visit your site, if the link is to do with the subject matter of the page her is reading. That is just common sense, right? And if he is interested in that content, he is more likely to buy whatever it is you are selling.
OK that is all well and good, so why don't we all just focus on building relevant backlinks? Once again the answer is simple: most of the time it is far easier to build non relevant backlinks! You can write about whatever you like, you have more choice on where to post your link, and you are therefore able to build more links to your website in a shorter period of time.
Let us think about this logically. Links are meant to be a kind of positive vote for a website, therefore the more links or votes a website has, the better quality it is, and the higher in the search engine rankings it should appear. Most people linking to another website that they liked will not be linking to it from a similar site, will they? For example, I like a website about my favourite music band, so I post a link to it on my blog. My blog is nothing to do with music, so should my link be worth less than another person who links to it from his music blog? Of course not! A link is a link. I believe that relevancy plays no part whatsoever when determining its value.
So my advice would be to free yourselves from the shackles of relevant link building. The internet is your oyster, so feel free to promote your websites wherever you see fit, regardless of how relevant that place is to your website
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