Are Yahoo And Bing Gaining On Search Engine Market Share Against Google In Usa?

Internet was initially a luxury for people to access each others portfolio over the web and interact with unknown people in chat rooms

. Search Engines started to create a awareness among people that what -ever they are looking for it could be found with the help of search engines. In the beginning it was not so successful because of lack of understanding of people and human powered listings for searches, but over the time changes took place in the search engines algorithm and people started to rely on search engines for their day-to-day needs. Whatever people are looking for they just search for it in the search engines, so it has become a necessity for people to bank on internet for their asks.

Search Engines are making huge amount of money by all ways they can, the major players among these are Google, Yahoo and Bing. Google dominates majorly all over the world for internet searches, then comes yahoo which is even used for many purposes other than searches like exploring the site, for chatting with people across the world, for sending and receiving mails and much more but it doesnt have a big share in the role play of a search engine, after yahoo comes Bing which used to be earlier known as MSN Search it is a combination of both human powered listings + Crawler based searching which is known as Hybrid search engine.

Bing has a Great Style and looks lets see how much time it takes for Bing to capture the major part of the market, In Feb 2010 [Source Searchengineland.com] United States of America Bing holds around 10% market share and it is continuously rising month by month with its pleasing looks and increasing search awareness, whereas Yahoo has a stable market share of around 15% which is not experiencing any changes, in case of Google the market share is around 70% the maximum amongst all search engines and has went through a minor loss of market share of around 1-2%, these figures include the web searches and not the other activities.

Bings Market Share is continuously creeping upwards, as per May 2010 in United States of America [Source techcrunch.com] Bings market share rose to around 13%, Yahoo to around 18% and Google has come down to around 63% which shows a significant change in peoples choice of using different search engines instead of Google. Google has seen a 7% decline in like four months which is a major change and is showing a drastic change in peoples choice. No doubt that Google has been leading the charts for years and has some mind blowing statistics, but Its high-time for Google to bring changes in its website and get some new looks in just like MSN Search did so that to attract people and to gain the market share that it has lost. Yahoo and Bing are continuously gaining in their market share and it might not be so strange that in a couple of years Google losing its domination in the market due to the increasing competition by the other search engines.

by: Priyanka Gupta

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