Are You Committing These Mistakes While Using Marketing Tools?

It is quite common to see marketing plans going awry due to poor execution

. This is mainly because of certain mistakes that are committed by a number of marketers. Do check out if you are committing the following mistakes while using marketing tools so as to take corrective action before it is too late.

1. Website: Web design or the design of a website is an important factor in determining its success and quite often, the most neglected part. A dull or an unattractive design can put off the visitors and they may decide against visiting a website again. One should make smart use of images and text fonts to make maximum impression on the visitors.

At the same time, it is quite important to check the statistics related to traffic on the website. This can give an idea on whether or not the visitors are finding the site interesting and useful.

2. Flyers: There are plenty of possibilities of mistake in flyer design such as:

Absence of focus and straying away from what a product or service actually is.

3. Email marketing: Most email based marketing campaigns fail because the marketers start sending too many emails and their mails get filtered out as spam. Further, too many images and other useless content can put off the recipients. The recipients can also get annoyed with an unprofessional design of the email content and broken links. Many people decide on opening an email or not by looking at the subject line. If it is not proper, the email can quite possibly land in the trash.

4. Corporate branding: Ignoring the importance of a brand is worst mistake that a brand owner can make. This essentially kills the prospects of a product or service that he or she is going to provide to customers. At the same time, too much experimenting with the brand image, logo and the slogan can too, have disastrous impact on marketing campaign. It is advised that services of a professional service provider are availed. One should deliver what has been promised to customers or risk losing the credibility before even building some of it.

Are You Committing These Mistakes While Using Marketing Tools?

By: Anna Wilkinson

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